Brendan Tobin·Dec 21, 2020Designing for different culturesNintendo’s introduction to the Nordic market during the 1980s is an entertaining story of Swede Owe Bergsten bluffing his way through telexes, phone calls, missed flights, and unscheduled meetings to gain the rights to sell Nintendo products in this homeland. However, the bluffs and risks Bergsten took to get in…User Experience4 min readUser Experience4 min read
Brendan Tobin·Nov 30, 2020The Importance of Trust in UX“Whoever is careless with the truth in small matters cannot be trusted with important matters.” — Albert Einstein As social animals, we’re wired to trust those we know. Our immediate and extended social circles carry huge sway in the actions we chose to take. This is the power of networks. …User Experience3 min readUser Experience3 min read
Brendan Tobin·Oct 30, 2020Designing for the futureIn our day-to-day work, the scope of a project will naturally come with constraints. Time, budgets, and technical dependencies will all play a role in the decisions the designers and other stakeholders make during a project. These limitations are normal and its part of the designers role to work creatively…UX Design3 min readUX Design3 min read
Kinga Adamczewska·Aug 21, 2020Want your site to show up in Google Search? Time to focus on the user experience.Google recently shared that they are introducing a new ranking system called Core Web Vitals which will rank sites based on a number of things, including user experience.UX Design6 min readUX Design6 min read
Kinga Adamczewska·Jun 26, 2020Design your designsAs designers, we all love looking at Dribbble and Behance shots. Most shots on design sites look absolutely amazing. …Mockup2 min readMockup2 min read
Brendan Tobin·Jun 19, 2020Beyond information architecture“Getting information off the internet is like taking a drink from a fire hydrant.” — Mitchell Kapor — Information architecture (IA) focuses on organizing, structuring, and labelling content. It is a cornerstone of positive digital experiences. While there is a justified focus on creating content that’s valuable to users, it’s of little use if they cannot find it. Content architecture is a subset of information architecture. It brings…UX Design4 min readUX Design4 min read
Brendan Tobin·Apr 23, 2020Your user-interface is a storyHere’s a simple story.User Experience2 min readUser Experience2 min read
Luigi Zuccarelli·Mar 18, 2020Internal Blockchain: To Be or Not to Be?During our recent hackathon held in Baltimore, one of our challenges was to use blockchain for data privacy and to ensure orders/payment/customer-profile transactions for backend systems were encrypted, secure and compliant. One of the guys on our team had mentioned that this was not a great use case for blockchain…Threefold6 min readThreefold6 min read
Kinga Adamczewska·Mar 17, 2020How we created some cool animations — and how you can do it even faster.A lot has happened at Threefold in the last few months — like our rebrand 💁♀️. One of the things that we worked on while getting our face lift was redesigning our newsletter templates.After Effects4 min readAfter Effects4 min read
John Dunne·Feb 14, 2020Wordpress as a “Headless CMS”WordPress is currently responsible for powering over 30% of today’s modern internet. But out of this roughly 74,652,825 sites how many of these are actually more than brochure websites? WordPress does indeed allow for “the coffee shop coder” to let their hair down and become a true guru of the…WordPress4 min readWordPress4 min read
