Potsdam has a new place for startups — the MediaTech Hub

Mel Goering
APX Voices
Published in
2 min readApr 25, 2019

APX is currently cooperating with MediaTech Hub, an accelerator in the heart of Potsdam, surrounded by the beautiful campuses of the University of Potsdam, Hasso-Plattner Institute and the Babelsberg studios.

The MediaTech Hub Accelerator supports start-up teams with a tailor-made program in the foundation and growth of their innovative business ideas. Their mission is to promote entrepreneurship and innovation in Brandenburg and beyond.

The APX comms-team visited their portfolio companies last week and got to know the founders and their aspirations.

CI HUB

When it comes to upholding a corporate identity, a lot of marketing and branding efforts are focused on translating a certain visual language onto many different tools, such as powerpoint, InDesign, etc. CI Hub built a solution which automatically transfers an existing style guide onto other tools.

“The CI Hub solution can easily be integrated into all existing marketing tools as a microservice. The CI is automatically preserved, while format variants are generated automatically. We implement a microservice that can be integrated into any marketing application and in the long term will replace manual labor in adaptation work.” — CI Hub Website

Founder Team: Jörg Seidler, Jasper Ullrich und Andreas Michalski.

CG Internals

CG Internals specializes in the development of interactive graphics and visualization systems using modern graphics APIs such as OpenGL, WebGL or Vulkan. On this basis, customized real-time rendering and visualization solutions for desktop, mobile devices, and VR/AR are developed.

“From low-level graphics applications to state-of-the-art rendering systems and cross-platform solutions. We offer genuine computer graphics and C++ know-how, research, and software development.” -CG Internals Website

Founder Team: Daniel Limberger, Willy Scheibers, Stefan Buschmann and Benjamin Wasty.

Typeshift

Interactive content is on the rise and Typeshift wants to provide the best content possible to keep the user’s attention and engagement on their clients' product for as long as possible.

“With our interactive graphics, we explain complex topics in such a way that everyone can understand them — and wants to. We rely on innovative interactive formats that attract attention and stay in your head.” -Typeshift Website

Founders: Doreen Stahr und Robin Schreiber.

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Mel Goering
APX Voices

APX | Axel Springer Porsche GmbH & Co. KG | Berlin | Junior Brand & Communications Manager