The Champion’s guide:
The Building Blocks of a Sustainable GTM Strategy
Experienced venture capital professional and Partner at J.P. Morgan Technology Ventures, Stephanie Cherrin gives insight to building a sustainable go-to-market strategy.
Building a sustainable go-to-market strategy requires entrepreneurs to focus on unit economics, a sustainable business plan, and knowing their target audience.
By keeping these key factors in mind, entrepreneurs can create a GTM strategy that drives long-term growth and profitability. First, entrepreneurs must understand the economics of their business. This includes knowing the cost of goods sold, customer acquisition costs, and lifetime customer value. Being laser-focused on unit economics in the current macroenvironment should be a founder’s ultimate priority. By understanding these metrics, entrepreneurs can make informed decisions about pricing, marketing, and sales strategies that align with their business goals. This includes creating a financial model that outlines the costs and revenue potential of the business over time. By developing a sustainable business plan, entrepreneurs can ensure that they have the resources necessary to support their growth over the long term.
Finally, entrepreneurs must know their target audience. This means identifying the specific needs and pain points of their ideal customer and tailoring their product or service to meet those needs. Entrepreneurs must also choose the most effective marketing and sales channels to reach their target audience, taking into consideration the cost, reach, and engagement levels of each channel.
Building a sustainable GTM strategy requires entrepreneurs to focus on unit economics, develop a sustainable business plan, and know their target audience. By investing in these key areas, entrepreneurs can establish a successful business that drives long-term growth and profitability.
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