Founder Yvonne Leow
opens up the great outdoors
“I want people to discover their own relationship to nature because it’s a humbling and awe-inspiring place.”
Yvonne’s love for nature began later in life. Despite having little experience, she went backpacking in California and was amazed by the spectacular landscapes she saw along the way. It was a transformative trip that made her feel more confident and connected to the world around her.
With her passion for storytelling and experience design, she founded Bewilder, an experiential retailer that partners with top brands to inspire more families to spend time together outside. By reimagining the brick and mortar retail experience, Yvonne and her team empowers families to learn about nature, demo products, and discover the joys of being outside.
Through gamifying the shopping experience, Yvonne and her team empower families to discover new passions together, like their love for nature.
Inspired to pave your own way?
Get valuable insights and expert guidance on how you can turn your dream into a reality https://medium.com/apxberlin/the-founders-initiative/home. And if you want to find out more about Yvonne´s journey, https://www.linkedin.com/in/yvonnetleow/.
