The New Health Club: The psychedelic renaissance is here to stay

APX
APX Voices
Published in
3 min readApr 29, 2021
The co-founding duo behind the New Health Club, Anne Philippi and Christoph Haberbauer.

Meet Anne and Christoph. With The New Health Club, they are building a lifestyle platform for new psychedelics. APX has joined as an investor and partner.

All over the world, scientists, universities and biotech companies are currently engaging successfully in psychedelic research and new mental health drugs. The co-founding duo behind The New Health Club, Anne Philippi and Christoph Haberbauer, believe this will change how we will think about mental health, psychiatry and our lives forever.

“The psychedelic renaissance is here to stay. The New Health Club is in the middle of this, yes, let’s call it revolution”, says co-founder Anne Philippi.

Anne was an author and journalist, worked for Vanity Fair, Frankfurter Allgemeine and GQ, lived in LA and wrote a novel. Fed up with classic talk therapy that never worked for her, she read “How to change your mind” by Michael Pollan about the psychedelic renaissance.

“I felt like this is what I wanted my whole life: changing my mind. So I started my own psychedelic journey and went on a guided, safe and legal psilocybin experience in the Netherlands, which really showed me so many things about myself for the first time. I knew I would be able to work on my topics very differently with the support of psychedelics. And I knew I wanted to be part of this incredible psychedelic ecosystem, and so I started The New Health Club Podcast”.

Then Anne met Christoph. Having held various leadership roles, including being manager director DACH at Made.com, he got interested in new mental health tools because one of his best friends had bipolar disorder and tragically ended his life.

“Although he seemed happy and very successful, I realized his real condition was undiagnosed and untreated. I see a huge potential with new mental wellness tools to create more balanced human beings and actually save them. This made me really interested and passionate about this. The passion and belief in the mission of the people driving the psychedelic field are unlike anything I have seen in any industry I have worked in, says Christoph Haberbauer.

Now “The New Health Club” is building a consumer portal for psychedelics and a marketplace for legal, safe and vetted psychedelic experiences and treatments.

“We want to promote and create a place where consumers and patients can get accustomed to the new world of psychedelics and feel safe and informed in doing so. To create this, we need a strong, supporting investment partner on our side, who believes in the importance of destigmatizing psychedelics, and we are excited to have APX on our side”, says Anne.

Follow the journey of The New Health Club on their Instagram, Facebook, Twitter and website, and on the APX channels.

APX — why we invested: Through building a mental health and lifestyle brand in the psychedelics market, we believe The New Health Club will educate people on its potential and inspire a movement in Europe. With societies experiencing increasing mental illness and depression and the therapeutic value of psychedelics currently being evaluated in 200+ studies, its business potential is enormous and increasingly exploited. The New Health Club has already attracted several renowned advisors, angel investors and supporters. With their business plan and well-connected and experienced team, we believe The New Health Club can become a leading marketplace, thought leader and lifestyle brand in the rapidly growing market of (non-)psychoactive health products.

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APX
APX Voices

Europe’s leading earliest stage VC. Based in Berlin and backed by Axel Springer and Porsche, we support the most ambitious pre-seed startups. APX.vc.