SCORE: Redefining the entertainment industry
Written by Leonard Langenscheidt (Bitkraft)
Esports is continuing to grow at an incredible 38% (according to newzoo 2018 global esports market report), but more importantly, it is fundamentally reshaping how entertainment media is consumed. This trend is manifested in streaming on Twitch and in the way, today’s teenagers are using games as a digital space to hang out in.
Watching others play video games on Twitch is incredibly popular and average viewers will spend 95 minutes a day on the site. One of the reasons Twitch is so successful is the interactive nature of the content. As a viewer, you are part of the show: donations and messages are displayed and read by the streamer, the whole audience goes crazy after impressive plays, and anybody who watches a replay will still see your contributions to the chat. This level of interactivity is currently unparalleled in the entertainment industry, but I expect traditional media outlets to take a page out of the Twitch book.
The only thing more interactive than streaming, of course, is playing. As heaps of teenagers are spending every free minute in Fortnite, it has become more than a game. As described in detail by Keith Stuart, the feel of a fundamentally competitive game has changed entirely. The group is hanging out in Fortnite the way we used to meet at playgrounds. You meet new friends, listen to new songs or show off your newest skins (purely cosmetic in-game items). When you log in after school, you know some fun stuff will happen and you want to be part of it. We are witnessing the birth of the first mainstream digital space, and it is in the form of a competitive game.
Esports has already revolutionised the way the next generation is consuming content. The challenge is now two-fold: the traditional entertainment industry has to make sure to understand these developments in creating and deploying new formats. On the other hand, the most interactive generation yet will need a new set of tools and apps to effectively communicate and enjoy their free time.