AR Bootcamp
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AR Bootcamp

AR Bootcamp Newsletter #18

Call me a pseudofuturist

Best of Snap lenses

Meme of Obama giving himself a model and captioned with “Snap’s top lenses of the year” giving the award to “Snap’s lenses”
Meme of Obama giving himself a model and captioned with “Snap’s top lenses of the year” giving the award to “Snap’s lenses”

Best of Instagram filters

Lens Call-To-Action button case study

  • More YouTube views. Some of my lenses are the results of tutorials that I’ve created so I link those back to the tutorial. I have noticed an increase in video views. I still can’t monetize my channel, but hopefully this will help with that and introduce more people to AR.
  • Zero T-shirt sales. I created a twerking alien T-shirt to try to have some sort of merch available. The CTA links have driven about 6,000 views to the shirt and I’ve made 0 sales. People are still using the twerking alien lens, but the craze from a couple years ago is definitely gone. And maybe just no one likes the T-shirt I created.
  • Zero donations. I also experimented with adding a link to my “Buy Me a Coffee” page. One million lens plays (people opening up the lens to use) split between two different lenses resulted in 8,000 page views and 0 donations (there is one previous donation from a few months ago to thank me for my tutorials).

Spark AR Go

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Michael Porter

I make Snapchat lenses and Instagram filters and I love teaching others how to do the same! I started https://arbootcamp.com/ to help everyone learn how.