Real-Life Magic in the Making: Meet the Apple Vision Pro

Marko Aras
Aras Digital Products
4 min readFeb 29, 2024

The long-awaited spatial computer that seamlessly blends digital content and apps into physical space, enabling eyes, hands, and voice navigation, is finally here. And when we say here, we mean in our very own hands. We are so excited to use this revolutionary product, but we are even more excited about the opportunities that come with it.

Features of the Future

We’ll single out only some of them, not to overload you with the product details that Apple so beautifully outlined here. Building on the existing macOS, iOS, and iPadOS, the visionOS enables spatial experiences. This fantastic new computer provides you with an infinite canvas where you can move, arrange, and scale your apps to create a workplace you’ve always dreamed about while still staying present in the world surrounding you. The Apple Vision Pro camera is something else: it’s the first 3D camera from Apple, making spatial photos and spatial audio a reality. In addition, the Vision Pro offers more pixels than a 4K TV for each eye, so any space you’re in transforms into a personal theater to enjoy your video and audio content in the most magical way possible.

According to Forbes, the first patent related to the technology used in Apple Vision Pro dates back to 2007, when the iPhone was introduced. In particular, it was a patent related to a head-mounted display, as Patently Apple reports: Using one or more optical and digital components, the personal display device may adjust displayed media to overlay features of a theater, stadium, or concert facility, thus giving the user of the individual display device the impression of being in the facility. Since Apple Vision Pro has been in the works for well over a decade, dare we think what Apple might have in store for us for the next couple of decades? Whatever it may be, we’ll be ready for it just like we’re ready for this fantastic new spatial computer today.

Creating New Realities with visionOS

Our team couldn’t wait to get their hands on the Vision Pro, but they are also more than ready to start building apps for it, considering the fantastic new features we now finally have a chance to use, explore, review, and build on. In addition, reimagining our client’s needs in the context of spatial computing is something that we’ve been looking forward to for a long time now, and it’s definitely a pathway for our clients to gain the upper hand.

At Aras™️ Digital Products, we don’t just peek into the future; we sculpt it. Our vision extends beyond screens and pixels — it dances in the ethereal glow of spatial computing. Imagine a symphony of code and light orchestrated by the Apple Vision Pro, our cosmic wand. This isn’t mere technology; it’s alchemy. With every line of code, we weave immersive tapestries that whisk our users across time and space.
Remember those dusty reels of old HNK Hajduk matches? Well, now you’re not just a spectator; you’re a time-traveling aficionado, reliving the crowd’s roar and the thrill of victory. And bathrooms? Oh, they’re no longer mundane. With a dash of spatial magic, you’ll design your Kohler sanctuary — a fusion of elegance and functionality. The tiles align, the faucets hum, and the mirror winks at your reflection, whispering secrets of serenity. But wait, there’s more. Buckle up because you’re about to test-drive a Porsche — not on asphalt, but in the nebulous expanse of our digital realm. Feel the purr of the engine, the wind tousling your virtual hair, and the thrill of acceleration. And when you step out, you’ll carry that exhilaration into the real world.
At Aras™️ Digital Products, we don’t ask what kind of app you need; we ask what universe you want to inhabit. The Apple Vision Pro is our stardust, and we’re here to make your cosmic dreams a pixel-perfect reality
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– William Sullivan, Business Development, Aras™️ Digital Products

Reimagining Art

The visionOS offers tremendous potential when it comes to every aspect of art. And that is where we step in to shape the future: we want to explore and build on the space in which art and technology meet, where they co-exist, intertwine, and blend. If you are an artist with ideas that go along these lines, you have to let us know so that we can start creating something fantastic together and make the most of the spatial computing era.

It will be exciting to see creativity and cutting edge technology come together with Apple Vision Pro. We passionately believe that uniting art and technology is a path to greatness and we are ready to take it. Our commitment to innovation is an important part of our work which keeps our imagination going, allowing us to see no boundaries when it comes to design and development.
- Ivan Aras, Head of Design at Aras™ Digital Products

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