A Wonderland for Digital Marketing Green Hands

Jiayu Zhuo
Arashi Dreamer
Published in
2 min readSep 15, 2017

As a digital marketing newbie, there are always so many concepts for us to learn and yet we hardly get chances to dig into the practical techniques.

Until one day you fall into a “tree hole” named Moz.

Moz is actually a consulting company that focuses on search engine optimization (SEO). It has a blog channel on its own website, where specialists of the company would post various useful tips for digital marketing learners.

The Blog Chanel

As you can see, the blog channel is pretty simple and direct. Every title of an article will be followed by a topical category, a brief introduction, and the total number of likes and comments so that visitors can easily recognize if the articles match their interests. However, for green hands, who cares? This is like a treasure island for them! From how to build a digital marketing plan to how to diagnose page performance, everything on this blog counts.

Maybe someone may question: “what’s so different? I can still find the same content on other blog sites”.

Here is the most sparkling thing about this website. It provides short video lecture in the post, which means if you get tired of all the words and sentences, you can just simply grab the key takeaways by watching the short videos. What’s more, it even provide high-resolution images of the whiteboard notes in the videos. What a relief!

To wrap up this post, Moz is an interactive platform that gives digital marketing green hands a great spot to pick up insights and how-tos of their profession. I bet you would find much more value than me when you explore the blog yourself.

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Jiayu Zhuo
Arashi Dreamer

Digital Marketer. Marketing Analyst. NYU Grad Student. Traveler and history lover