ArcadeUK

What is WebAR, why is it important, and what effect is it going to have on the role of AR in everyday life?

A first look at Wizards Unite by the CSO of Arcade, the digital practice that uses immersive technology to connect people to place

Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book…

Sten Duindam is one of our hugely talented AR developers. We asked him to share his thoughts on the tech landscape…

5 principles for responsible AR to address screen time phobia

Why it’s time to say goodbye to the ‘visitor’, and hello to the players

The confusing idea that makes sense of AR

The term “sense of place” has been the subject of much Architectural and Social discourse - conceptually it is used to “define the…

In the very early days of Silicon Valley, when there were more hippies than business leaders, Steve Jobs was mocked for actually trying to…