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Augmenting reality to make places playable

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  • Placemaking
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  • Why ‘Augmented Reality’ is dangerous

    Why ‘Augmented Reality’ is dangerous

    We need to think more carefully about the language we use if AR is to go mainstream
    Go to the profile of Alex Book
    Alex Book
    Jan 29, 2020
    WebAR is on its way — and it’s going to change everything

    WebAR is on its way — and it’s going to change everything

    What is WebAR, why is it important, and what effect is it going to have on the role of AR in everyday life?
    Go to the profile of Alex Book
    Alex Book
    Sep 12, 2019
    Harry Potter: Wizards Unite — first look and reflections

    Harry Potter: Wizards Unite — first look and reflections

    A first look at Wizards Unite by the CSO of Arcade, the digital practice that uses immersive technology to connect people to place
    Go to the profile of Alex Book
    Alex Book
    Jun 21, 2019
    Introducing the Experience Matrix — what does it tell you about your engagement strategy?

    Introducing the Experience Matrix — what does it tell you about your engagement strategy?

    Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book…
    Go to the profile of Alex Book
    Alex Book
    Apr 2, 2019
    “Play is a fundamental part of life.”

    “Play is a fundamental part of life.”

    Sten Duindam is one of our hugely talented AR developers. We asked him to share his thoughts on the tech landscape…
    Go to the profile of Alex Book
    Alex Book
    Jan 24, 2019
    Augmented Reality & The Great Screen Debate

    Augmented Reality & The Great Screen Debate

    5 principles for responsible AR to address screen time phobia
    Go to the profile of Alex Book
    Alex Book
    Jan 7, 2019
    Ready Visitor One…?

    Ready Visitor One…?

    Why it’s time to say goodbye to the ‘visitor’, and hello to the players
    Go to the profile of Alex Book
    Alex Book
    Nov 30, 2018
    How does a place become playable?

    How does a place become playable?

    The confusing idea that makes sense of AR
    Go to the profile of Alex Book
    Alex Book
    Nov 29, 2018
    A new sense of place in the digital age.

    A new sense of place in the digital age.

    The term “sense of place” has been the subject of much Architectural and Social discourse - conceptually it is used to “define the…
    Go to the profile of Simon Hobbs
    Simon Hobbs
    Jul 16, 2018
    Connecting the space between (or how technology can right its wrongs).

    Connecting the space between (or how technology can right its wrongs).

    In the very early days of Silicon Valley, when there were more hippies than business leaders, Steve Jobs was mocked for actually trying to…
    Go to the profile of Simon Hobbs
    Simon Hobbs
    Nov 20, 2017
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