AIreDatabank Business Models and Use Cases (July 29, 2022)

History of Databank

Data is the new oil of the 21st century. Databank connects the users who provide this valuable data (data sellers) with the companies who use data (data buyers).

Databank collects data from users and provides data to the companies that they would like to use the data for their marketing and sales. This allows companies to reach users in a timely manner, improve the quality of services and increase sales.

Users can receive incentives in return for providing data, so they will accumulate data to earn rewards as Answer to Earn(A2E). Companies can get concrete data more efficiently than traditional research and marketing methods.

The business model of Databank is expected to be the core business of the next generation, and major companies in various industries such as financial institutions, advertising, and telecommunications industries have announced their entry. However, this model has not been successful so far because of social challenges such as private data leak and secondary use / unauthorized use.

Changes in the digital business environment these days are also important.

Marketing challenges for companies that provide digital businesses

• User attributes, needs and wants are diversifying
• It is becoming difficult to obtain timely and accurate user information

The need for reliable proof (digital ID) in real online and metaverse

• Online spoofing techniques are becoming more sophisticated and are a hotbed of fraud
• Fake virtual IDs are rampant, and fraudulent transactions in the second market are becoming a problem.

ARCS project believes that building a Web3-based Databank platform that allows users to accumulate and deposit information on their own initiative will be the solution for above issues and the key to success.

Goal of Databank

We aim to provide the following services for business and individuals.

１． Marketing solution for business by DataBank

AIre DataBank ~ Marketing app for business

Company (buyer) who wants to investigate user information in the market can post a questionnaire on DataBank and collects information from users

• Offer/Approve for providing information
• Pay a reward for providing information

AIre DataBank ~ Answer to Earn app for individuals

User can get paid by depositing ARCS in DataBank and answering the questionnaire

2． Digital ID Solution ~ Personal ID App

• Digital ID linked to the personal information can be registered as NFT in DataBank and used as a KYC platform

• NFTs with ID for KYC cannot be bought, sold or transferred

• Virtual ID can be registered as a NFT in DataBank and proved that it is genuine

• Virtual IDs can be traded on the Marketplace

We are planning to release Databank to the community for test in August 2022. Try using Databank.

The next article will be published in early August and will explain how Databank’s digital identity solution work. We would also like to publish updated ARCS project roadmap.

Use Case of DataBank Marketing Solution

Crypto media can use AIre Databank as a research service to conduct user trend surveys for crypto investors.

Crypto media can identify the target that they want to get answer, prepare a survey to get the information that the want, advertise it to the target users and promote the response. Based on user responses, data can be collected and utilized for creating reports and articles.

ARCS team has already begun discussions with several major crypto media about PoC (Proof of Concept).

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