What are you doing on social media?

It’s my observation that most organisations view social business and social media marketing as the same. It’s not. A social business isn’t focused on vanity metrics such as likes, fans, and followers. A social business views social as a channel to listen and engage and to improve its business outcomes.

Read the full article& listen to the podcast here

Social business?

Are you a social business or are you on social media to market yourself, your business or organisation?

Are Collective is a group of people, businesses and organisations but, our focus is social, not marketing.

This is why, if you sit down with us, we will advocate an organic approach to building your audience and community. We aren’t opposed to advertising or paying for promotion on social media. We definitely are not opposed to working in detail on metrics, stats and search engine optimisation for businesses and organisations in Ballymena and further afield.

But, these things are not social.

You need to listen and engage.

And that takes time. It takes effort.

We don’t rush any of our social media profiles. You shouldn’t either because you can’t listen quickly and you can’t engage quickly in a meaningful way, especially if you haven’t been listening.

So, what are you doing on social media?

If you need some help with content, brand strategy or a social media strategy why not speak to us.

Have a look at everything else we do at http://www.arecollective.co.uk/

We’d love to meet you and be a social business alongside you, offline and online.