To Doomsday Clickbait Or Not To Doomsday Clickbait?

The eternal content creator question.

Photo by 愚木混株 cdd20 on Unsplash

I’m a freelance writer, and sometimes I ghost write for an organization with far more reach than I will personally ever have. And this question came up recently: To clickbait or not to clickbait?

Doom-and-gloom stories get attention because we are hardwired to look for danger. I am a very…