Case Study: Hylen CPA & Associates

Rob Hylen CPA & Associates represents several clients nationwide. The company became Yelp-certified and received positive reviews; the current brand (logo below) did not appeal to its target market of small businesses and high-income professionals.

Our vision for the Hylen brand was to create professional, personal, and clean experience, ranging form print material to digital imagery.

After rebranding, our team of developers and graphic designers created a fully-responsive and state-of-the-art website. Argyle also began a social media posting strategy to reach the target demographic.

We created a new site that provided a fresh look for Hylen CPA with a fully-integrated brand experience on a custom, responsive website. Hylen CPA had a competitive advantage by providing an easy-navigable user experience.

After the rebrand, we implemented a social media posting strategy that focused on blue-toned lifestyle imagery. We used the tagline “Hylen can handle it.” to convey that Hylen CPA can take care of personal and professional finances, so clients can live a relaxed life.

We created “The HyLENS”, a newsletter sent to subscribers at the end of each financial quarter. The HyLENS consisted of a Quarter Review from Hylen, insights, a list of the most recent blogs.

At completion of the project we created a cohesive, trustworthy, lifestyle brand that spanned across print and digital marketing. The new brand features bright, welcoming colors and relatable imagery, establishing Hylen CPA as an innovative leader in the finance and accounting industry. Hylen CPA increased its credibility and expanded its business through word-of-mouth from happy clients.

If you are interested improving your business, reach out to us info@argyle.in