Enhance Your Breitling Luxury Watch Experience with Arianee
Owners of luxury products know better than anyone the importance of efficiency, authenticity, and security. Valuables can be lost, damaged, stolen, and even counterfeited, and getting them repaired or recovered requires time and paperwork. More importantly, an owner’s relationship with their luxury brand requires the utmost security and purchasing or reselling requires an assurance of authenticity. With Arianee, all new Breitling watches are offered with a fixed digital identity that is unique to each product, using blockchain technology ensuring airtight security and privacy.
Arianee x Breitling
But first, it’s worth understanding how exactly the Breitling and Arianee partnership came to be. Founded in 1884, Breitling is a Swiss luxury watchmaker obsessed with delivering watches who are as high-quality as they are beautiful. The brand pioneered the development of the first wrist watches, and today, their watches are the embodiment of action, purpose, and style. Innovation is in Breitling’s DNA, and a new step toward revolutionizing watchmaking is beginning with Arianee.
So what is Arianee? The company was founded in 2017, and it is an independent, nonprofit consortium with the aim of implementing a global standard for the digital certification of luxury goods. In layman’s terms, Arianee aspires to revolutionize luxury brands’ and owners’ experiences with more security, authenticity, and anonymity than ever before. It is in this way that Arianee and Breitling are innovating the game, one watch at a time.
So how will this improve my watch ownership?
For the first time, Breitling watch owners can now experience an improved form of luxury good ownership, with the help of Arianee’s innovative technology. The combination of Breitling’s watches with Arianee technology spells an enhanced ownership and customer relationship moving forward, with a number of benefits.
Each Breitling watch now comes equipped with a digital passport, which allows the watch owner to exerce a variety of tasks in just one click. For one, your watch now comes with a digital certificate to avoid any mix-ups and do away with cumbersome paperwork. This is useful and important for proving the watch’s authenticity, as well as the legitimacy of your ownership.
Your watch equally includes the product’s full history, from its purchase date, to any repairs, to potential resell, and more. Sifting through emails for history, or trying to remember if you’ve had your watch tampered with, are things of the past. And if you ever decide to resell your Breitling watch, all there is to do is transfer your digital certificate to the buyer, and the transaction is complete.
If your watch has been lost, broken, or stolen, you can easily initiate and track any necessary repairs, as well as activating your insurance. All of these features go through the digital passport, a simple way to access Breitling’s entire digital ecosystem.
Finally, you have the option to remain anonymous and control your personal data, a necessary firewall in this day and age. This possibility takes your brand-customer relationship to the next level, ensuring an innovative security and efficiency. Overall, Breitling and Arianee offer your watch a fixed and unique digital identity to guarantee privacy and avoid common problems for owners of luxury goods, every time.
Looking forward with Arianee and Breitling
In words of Antonio Carriero, Chief Digital and Technology Officer of Breitling, : “We (now) have the unique opportunity to strengthen the link with our customers, providing the highest level of clienteling, and at the same time ensuring their entire privacy — all while continuously bringing additional services to our customers.”
Arianee is proud to say that we can provide Breitling watch owners with airtight security and privacy from here on out with our digital passport, powered by blockchain technology, for a new and improving watch ownership experience.
The Arianee Project is an independent, participative organization whose mission is to build a global standard for the digital certification of valuable objects by promoting and supporting the adoption of the Arianee protocol.
