ARK Hires Leading French Communication Agency — MCBG Conseil

Through a new partnership with a French public relations leader MCBG Conseil, ARK is bringing their name, reputation, and integrity to the greater blockchain industry by pushing for common sense regulation within France and the greater EU region.

The regulation of the cryptocurrency industry and the fight over the legal status of the “Initial Coin Offering”, or ICO, will help set the stage for the future adoption of blockchain technology on a global scale. 2018 is becoming a critical year for what has become one of the hottest sectors within the tech industry. With entities like the U.S. Securities and Exchange Commision taking a hard stance against ICO’s, we feel it is time for us and other trusted companies in the industry to stand up and help empower innovation through common sense regulation — starting right here in France.

ARK’s Chief Technology Officer (CTO), François-Xavier Thoorens, has been working closely with the CEO of MCBG Conseil and his team (Alexandra, Nada and Gaël) establishing a strategy to help put in place a systemic policy to guide and inform decision-makers. These decision makers include the General Inspectorate of Finance, AMF, Bank of France, French ministries, national assembly, senate, and representatives of France at the European Commission. Through these efforts, ARK aims to instill confidence in the bright future that the blockchain industry can bring to France and the world.

In addition to their efforts towards educating policy makers, MCBG will also help build ARK’s network in an ethical, sustainable and intelligent way by organizing one-on-one meetings with journalists, influencers, and key players in the blockchain and financial fields in France. Together, we can share the principles that this industry was founded upon and show what a properly regulated, trusted blockchain revolution can bring to the world.

“Break down the language wall, and free the blockchain”

MCBG Conseil CEO, Philippe Moreau Chevrolet, shares a snippet of his upcoming blog post highlighting his thoughts on communication and the vision he sees for ARK in the future as well:

“While the true specialists understand how important, and vital, the blockchain technology is to the world, what a step forward it represents for all of us, most people will see it either as a major disruption, a threat to the State and their everyday lives, or as a way to quickly make a fortune. They will grasp what it is through a concept they know, the concept of money. Our task, as communication specialists, advising François-Xavier Thoorens and his crew, is to break down the language wall. And to make us all speak the same language. To free the blockchain.”

Philippe Moreau Chevrolet
CEO of MCBG Conseil