AEW Used The Vibrant “Neon” Rainbow Aesthetic Before NXT 2.0
All Elite Wrestling recently underwent a visual overhaul, embracing a new Dynamite logo and vibrant “neon rainbow” aesthetic that has sparked discussion among fans, some of which has lead to criticism. Some fans claim that this style is simply a regurgitation of NXT 2.0’s color splash rebrand in 2019, but there’s a problem with that theory: AEW already experimented with similar concepts in the past, predating the introduction of NXT 2.0’s own rainbow-centric rebranding.
2019: AEW Takes A Ride On Neon Rainbow Road
AEW began incorporating elements of “neon” and “rainbow” aesthetics into its presentations for AEW Dynamite right out of the gate, albeit in a more subtle manner compared to their recent unveiling. Their use of neon lighting, signage, and graphics added a modern, energetic, and inclusive flair to their shows. In my opinion, the way the colors contrast and pop ups the visual spectacle for viewers both in attendance and at home without making the shows seem overproduced.
Despite not fully embracing the motif at the time, AEW’s experimentation with vibrant colors and futuristic designs laid the groundwork for their eventual adoption of a more pronounced colorful neon aesthetic in recent weeks. The early foray into incorporating neon elements demonstrated AEW’s willingness to push past common standards for wrestling and differentiate themselves in a crowded landscape.
2021: NXT 2.0’s Rainbow Splash: AEW Inspired?
Smash cut to 2021 and NXT 2.0’s “rainbow splash” rebranding, which garnered significant attention for its bold utilization of neon and rainbow colors. As noted by Wrestling Inc, WWE’s developmental brand underwent a radical transformation aimed at appealing with a “younger, fresher approach.” The introduction of vibrant neon aesthetics was a focal point of NXT 2.0’s new identity under Vince McMahon and his team.
While NXT 2.0’s rainbow backdrop undoubtedly made waves within the wrestling community, it’s worth noting again that AEW had already explored similar visual concepts in years prior. Being that they are competitors in the same industry, AEW’s early experimentation with neon rainbow aesthetics could have potentially served as Vince McMahon and WWE’s inspiration for NXT 2.0’s rebranding efforts.
In late 2022, Paul “Triple H” Levesque was appointed senior vice president of talent development creative and shortly after, the rainbow splashes dried up and the brand switched back to the black and gold of old.
2024: AEW’s Vibrant Future
AEW continues to show a genuine commitment in trying to break new grounds by reintroducing their bright and vibrant neon rainbow aesthetic. Despite their flaws and totally legitimate critiques, they remain bravely challenging the norms of traditional wrestling aesthetics with bold visual concepts that mirror their approach to the industry as a whole.
