Why Armilar invested in Amplemarket…

… and a few insights on outbound sales tech

B2B outbound sales are broken

  • Prospecting potential clients, e.g., by using Crunchbase fundraising information, Clearbit company data, buying intent from Bombora, etc.
  • Finding the right person within the target organization on Linkedin/SalesNavigator
  • Enriching contact information (e.g., e-mail, phone number) with Rocket Reach or Hunter.io
  • Engaging and holding several back-and-forth interactions, through multiple channels (LinkedIn, e-mail, and phone), leveraging automation tools such as phone dialers, LinkedIn automation plugins, calendars, etc.
Sales representatives require a myriad of point solutions to prospect and engage with new customers

Enter Amplemarket.

Amplemarket’s compound solution breaks the compromise between scale/productivity and personalisation/effectiveness inherent to the combination of different point solutions
From left to right: Luís Batalha, Micael Oliveira and João Batalha.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Armilar VP

Armilar is Portugal’s leading venture capital funds manager, an independent VC with a 20-year-old high-performance track record and an international footprint.