Don’t leave the money on the shopping cart
These are rough times if you are an online retailer, store or brand. The Shopping Cart abandonment rate is 84,5 percent and rising so rapidly. We’re here to help, as retailers try to figure out how to navigate with these challenging times and rates.
You leave the money on the table
What is shopping cart abandonment? Imagine this; you have an online shop, you worked hard and everything is perfect. You paid for advertising on google and social media. People come to your webshop, love your colorful products and add it into the shopping cart. Everything is perfect but, because of the painful registration and payment process they abandon their shopping cart and leave your webshop without buying the product.
Not one, but 4 main issues
This is not an easy time for most businesses, especially if you have a retail storefront. For some, it might make sense to lower marketing costs. For others, it means getting more out of the resources you have like equipping sales with better technology and to sell remotely. The 4 issues are:
(1) Unexpected shipping cost. Hidden costs are the primary reason your visitors leave without purchasing.
(2) Having to create a new user account. Your customers want to do things quickly and have direct results. 22% of cart abandoners do not complete their purchase when they are required to create a new user account.
(3) Long and confusing checkout. A poor shopping experience, resulting in 28% of shoppers abandoning their carts.
(4) Conducting research to buy later. Often, customers will add items to a cart in order to easily reference items.
Some cart abandonment is impossible to eliminate. But with making checkout process easy and fast for customers, you already reduce cart abandonment rate by up to 65%.
Source: Baymard Institute
The couch is the new workplace
While your customers are staying home, this changed the way they shop and what they shop. The north star is sales, and just revenues: focusing on sales to do the stability when everything is twitchy. We’re seeing several firms and clients set up whole response departments to further boost revenue forward. This potential is used by the best firms to take the moment and create relationships with competitive accounts and attract new groups of consumers.
Most importantly, we can see shoppers find it easier to experience products online with “See-Try-Buy” and enable their suppliers to deliver the same experience to boost sales as well. At ARspar, we always search out what’s best for our clients, as well as for our people. This is a chance to understand that things will never go back fully to the way they were before.
We’re here to grow your business
We recognize that your business needs more done online now than ever before, but right now traditional ways are not working. Photo studios to produce photographs of your products are shut down and it is obviously not worthy or time-efficient for the time being to create a expensive photoshoot or lifestyle shot of your new lineup.
More than ever before, your online business needs excellent product visualizations and a system that consumers see your products in their space. This is where we come in, to support.
