Integrated Brand Campaign — Dos Equis

TV, packaging, interactive web, and social touch-points from Havas Worldwide.

“As part of the summer campaign, and in preparation for the brand’s 120th anniversary, Dos Equis has also refreshed its logo and packaging, prominently featuring a coin evoking the Centenario, a Mexican coin first minted in 1921 to commemorate the 100th anniversary of Mexico’s independence.”

The spots by Havas Worldwide New York, lead to, which in turn points to the “Dos Equis Interesting Index,” an algorithm built for FB that lets fans measure their own levels of interestingness, based on their social posts.