Social Media Campaign — Heineken

Twitter campaign in Italy from Publicis Milan.

Translation:

#WaterBarleyHopsAndHorizontal
FermentationAreTheSecretsOf
HeinekenSince1873TweetItRight
ToWinTheUCLFinal @Heineken_IT

Heineken is known for it’s twitter experiments but this print leading to twitter is smart because it uses the event Champions League Final in Milan 2016 to its advantage.

The long hashtag is 100 characters = most allowed on twitter anyway. So if fans were to tweet this, it just adds numbers for others to share their own brand message.

The campaign is called “The Final Hashtag.” But as the agency says, it’s a decently memorable way for the brand to “quickly talk about its credentials while reinforcing its image as the main sponsor of the UEFA Champions League.”

CREDITS
Client: Heineken
Agency: Publicis Milan, Italy
Executive Creative Director, Western Europe, CEO: Bruno Bertelli
Executive Creative Director, Italy: Cristiana Boccassini
Executive Creative Directors, Milan: Luca Cinquepalmi, Marco Venturelli
Associate Creative Director: Alessandro Candito
Art Director: Andrea Raia
Copywriter: Matteo Gatto
Strategic Planner: James Moore
Account Team: Lorenza Montorfano, Maria Elena Gaglianese, Veronica Stellato
Photographer: Michele Gastl
Post Production: Studio Ros

Like what you read? Give Mohini Khadaria a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.