Social Media + Integrated Campaign — Snickers

try it out:

The angrier the Internet, the cheaper the candy — to make everyone a bit happier.

“It seems like a pretty robust and responsive system, too. Created by Clemenger BBDO Melbourne, the Hungerithm — rolling out first in Australia — is built on a 3,000-word lexicon and analyzes around 14,000 social posts a day. It even understands slang and sarcasm, the brand claims.

The in-store Snickers price at 7-Elevens nationwide is updated more than 140 times a day. And it can drop as low as 82 percent off.”

CREDITS

Client: Mars Chocolate Australia
Marketing Director: Matthew Graham
Brand Manager: Renee Lewington
Assistant Brand Manager: Heidi Keller
National Sales Manager — Retail: Shaun Thomas

Agency: Clemenger BBDO Melbourne
Executive Creative Director: Ant Keogh 
Creative Directors: Evan Roberts and Stephen de Wolf
Digital Creative Director: Ben Keenan
Art Director: Jackson Harper
Copywriters: Shannon Crowe and Jim Robbins
Regional Director: Jennifer Chin
Group Account Director: Bryce Coombe
Senior Account Manager: Sam Ayre
PR Director: Nichola Patterson
Planning Director: Michael Derepas
Senior Planner: Matt Pearce
Executive Producer: Sonia von Bibra
Head of Interactive Production: Christian Russell
Community Manager: Will Barber
Senior Digital Producers: Nathan VanderByl and Ben Crowe
Digital Producer: Allan Ngo
Senior Digital Designer: Adam Hengstberger

Senior Developer: Andrew McLagan
Senior Full Stack Developer: Sylvain Simao
Frontend & Backend Development: Omar Mashaal (CHE Proximity)
Backend Development: Andrey Sidorov and Alex Best (CHE Proximity)
Technical Director: Bob Watts (CHE Proximity)
Project Delivery Lead: Adam Burnell (CHE Proximity)

Animation by Jacky Winter Group/Flutter
Director: Domenico Bartolo
Producer: Li Liang Johnson, Su Mei Chia
Artist: Mike Jacobsen
2-D Animation & Compositing: Stephen Elliget, Chris More, Ash Millott

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