1,000,000 miles scooted. As of today.

Michael Keating
ART + marketing
Published in
2 min readMar 16, 2016
Photo by David Herschorn & friends

This is how we change Climate Change: With electric vehicles for everyone.

That sounds like a truism, but you may have internalized the idea that electric vehicles will be ubiquitous “someday” but for now only rich people can afford them. You have seen electric vehicles on the street and in the parking lots of tech companies and expensive restaurants. You have read about them in the news so often they seem commonplace, but you have probably never touched one, sat in one, or driven one.

When we tell San Franciscans they can pull out their phone and activate a nearby electric vehicle for the same price as a bus fare, they are skeptical. Is that even allowed? Then they’re curious. How does that work? Then they’re excited. They did not see this coming.

So how did a million miles of scooting happen in a city that is only 7 miles x 7 miles? Thousands of people sharing hundreds of small electric vehicles have made hundreds of thousands of quick, local, zero-emission trips. Commutes, deliveries, errands, rides to the beach, and the occasional “scooty call” have kept the scoots busy at all hours of the day, 7 days a week, 365 days a year.

Scoots are now being ridden so often that the 2 millionth mile is only months away. More scoots and more riders mean a bigger and bigger slice of San Francisco’s mobility is happening with zer0-emission vehicles that anyone can afford to use.

And that’s just San Francisco. If you live here, electric vehicles are a part of your reality today. Try one. They’re fun.

Don’t live in San Francisco? You won’t be waiting for your electric vehicle nearly as long as you thought you would. We are on our way.

--

--

Michael Keating
ART + marketing

Pioneer of urban electric mobility. Founder of Scoot (acquired by Bird).