3 Mistakes Every Marketer Make
Don’t be that fool who repeats his folly
Marketing mistakes are unavoidable. Yet most of them can be dodged if marketers take the proactive approach to stay away from marketing mishaps.
Pass my apron? All of you huddle up and listen. Marketing mistakes are no joke!
Today, we will examine a rookie marketer, who fell victim to dissociative amnesia because of extreme emotional trauma. As an incomer, there wasn’t a way he knew about the marketing game and the deadly trick others play in it. Also, how fatal marketing mistakes are to even follow his competitors’ tread.
I pity his idiocy!
This doesn’t have to happen with every other marketer. While trying to figure out where he wronged, we came across 3 major marketing mistakes he had made. As a marketer, being aware and on the sharp look out for such alarming tones will save you from these deadly attacks.
Don’t be that fool who repeats his folly
Fail no.1: Focusing on the wider audience. Ignoring specific customer profile
Every consumer is not your customer
At a high level, the target audience is easy to define. But finding out the actual target audience who shall react to what you offer, requires a more granular approach. Because the one-size-fits-all approach is not so focused.
As a rookie marketer myself, I started off with one message and targeted it to different audience types. Like it’s known, this approach didn’t really pay off that well.
Let’s get logical…
Who do you think the roller bags are commonly designed for? For flight attendants.
The reason being, they have to walk down the long hallway often while having packed for the next few days away.
“No product is built for fun”
Imagine a roller bag and you will see how strictly they are designed for them.
- Compact (goes very well inside a plane)
- Collapsible handle (easy to carry)
- Well built wheels (could be dragged on any type of floor)
Insight: Design for your most important customer.
Fail no.2: Designs driven by and for the community. Not user focused.
Sometimes, in a room full of people you only get to hear a bunch of misleading predictions about how we already know who our target audience are, so sure.
But in reality, our entire product design would look as if it is biased to uniform opinions, personal decisions, and our business goals.
A biased design gains insider’s appreciation whereas a rational design gains outsider’s
And every time you say ‘user’ or ‘customer’, you put on the designer’s hat. An informed designer should know very well about this.
Hence, to create a design that converts more,
- Have a list of your customer pain points that your product can solve.
- Design with a better practitioner who knows how to persuade users that help you achieve your different goals.
- Do one-on-one research with your existing customers.
Fail no.3: Biggest of all marketing mistakes! Asking your users to do more.
How many alternative things could you do when you are driving without getting bone-tired? Not so many!
That’s how knackered your users would feel when they see a list of things to interact and read on your website.
As you know people’s attention spans are drastically getting shattered, where one just wants to sit, scroll, click and do nothing (especially don’t get brain acting on) on the web page.
Most of the visitors, when they see multiple clickable options — will scroll, click somewhere, do something and just leave the website. And if he’s the first-time visitor, he will only take one or two actions, if at all he takes any!
Insight: Design your product experience based on the most important business relevant action you want your visitors to take.
Learning from others’ experience is what geniuses do.
Since you now know the 3 major mistakes a marketer does in his early stage of marketing life. Learn how to eradicate these pitfalls and to delight your users along the way.
And hope this helps you keep alive!
