4 Reasons Creatives Should Be Flocking To Digital Health

Healthcare isn’t an industry that’s well known for attracting the creative type.

But that’s beginning to change, because digital health companies need creatives to build tools that are interactive, innovative, and customer-centric.

There’s a real demand for out-of-the-box thinkers.

But is digital health really an attractive field for creatives?

You might be surprised.

The dynamics in play make the digital health field a great fit for creatives who want to do meaningful and fulfilling work.

Here’s why:

1. Major Opportunities For Change

In many ways, healthcare is an archaic industry.

Most people wouldn’t believe the way certain things are still done in healthcare. They just assume that we have a more flexible or workable solution for problems.

Unfortunately, that isn’t always the case.

But the good news is, those problems create huge opportunities for change within the system.

All issues are fixable in theory. It just takes someone to figure out the solution and implementation process.

That’s why creatives are so sought after right now, and why the industry is such a good fit for them.

There are so many issues waiting for innovative solutions, whether through design, user experience, project management, marketing, or development.

2. Tangible Impact On Society

The healthcare industry has a tremendous impact.

And these effects aren’t vague or abstract. At some point, everyone needs medical care or treatment. Nearly all of us have family members or friends who’ve undergone a surgery, spent the night in a hospital, or taken a regular medication.

Most people (and especially millennials) place a high value on meaningful work.

And working in the healthcare industry presents creatives with the ability to enact real change.

Maybe they don’t have a medical license, but they can still have an effect on the way their families receive care.

In many cases, that impact is felt immediately.

Patients respond directly to the platforms and technology creatives help build.

For example, the people who work on our Pulse app are able to get direct feedback from patients using the app. They hear patients say, “It changed my recovery,” and “I can’t imagine going through recovery without this.”

That’s job satisfaction. That’s meaningful work.

3. Investment Interest

The need for new ideas and innovation in healthcare is real, and investors are willing to pay for it.

There’s a massive interest in making healthcare better, more efficient, and less costly. The money is out there.

Solutions to real problems get funding — just look at startups in the insurance industry. There are tiny startups competing with the most influential health insurance companies in the country. Normally, no one would want to fund them because they’d assume these smaller companies can’t compete.

That’s not the case anymore.

These companies are attacking the insurance model and gaining traction. The environment has changed, and investors are willing to back big ideas.

4. Opportunities To Innovate

There’s a reason we call them creatives.

They aren’t the type who feel comfortable sitting at the same desk, carrying out the same task for years on end. Traditionally, most creatives haven’t looked at healthcare as an industry where they can flex creative muscles.

But the chance to be innovative, to look at problems that haven’t been solved in decades — it’s here.

You can work within the confines of the system, or you can turn the system on its head to come up with something entirely new. Those crazy ideas aren’t being laughed at right now.

People in the industry are open to just about anything.

You don’t hear many people saying, “No, we can’t try that. We can’t do that.”

Everything’s being reevaluated. Now is a fantastic time for people with some creativity to have their ideas heard and acted upon.

The time has never been better for creatives to enter the healthcare industry, and the digital health field is perfectly situated to attract some of the brightest creative minds.