7 Excellent Marketing Strategies for Dance Studios

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Dancing is a great exercise for any age. A dance studio can offer courses for pre K children through seniors. Getting customers into a dance studio is easy if you follow these seven excellent marketing strategies for dance studios.

1. Open House — You can advertise and put out flyers, but having customers walk into your studio is the best form of marketing. Your potential clients can see what you have to offer and the space where they will be dancing They can talk one-on-one with dancing instructors and get a feel for the studio.
2. Coupons — During the open house, or in a newspaper you can use coupons to promote the dance studio. Coupons can either be for one free lesson or a percentage off a series of lessons. People are happy to get something for free. Anyone who walks through the door is a potential client; coupons are a great way to get people to walk through the door.
3. Direct Mail — Direct mail is a great way to market a dance studio. You can get information to customers and potential clients and they will have something solid to hold on to as a reminder. You can direct mail about dance lessons like tango lessons that are being offered for that month. You can also direct mail coupons to your customers and potential clients. Direct mail usually costs less because you are mailing in bulk. You can check with your local post office for pricing. In this day and age of electronic mail, people enjoy getting a postcard in their mailbox.
4. Volunteer — Dance studio instructors can volunteer as representatives of the dance studio at a local charity. The dance studio can also sponsor a food drive or other charitable events. It will get the dance studio’s name out to the public and it will feel good for the owners and employers to be doing something good for their community. The community members will notice the dance studio owners and instructors participating and will realize they care about their community. This in turn will help the dance studio stick in the minds of potential clients when they are looking for a place for dance lessons.
5. Website — Updating a website is a simple and easy way to market a dance studio. You want to be sure to use SEO and keywords in your update to get the most clients. Updating a blog on the website will offer a chance to make sure keywords are included in the site. You want to make sure the name of the studio, location, and type of instruction offered are included. These are some key components that potential clients will be searching for.
6. Schools — Nearby schools are a marketing gem. You can take fliers over for the students to take home with them. You can also have the dance studio put on a production at the school and include a coupon on the program for the production. Local colleges will usually let businesses put flyers around to let their students know what is available in the town. You can offer a student discount for the first couple of lessons. That will get them in at least twice. Most people will then sign up for more lessons.
7. Social Media — Posting in social media is free marketing for the studio. You can post reminders for upcoming classes and performances. You can also post events like an open house and invite people to stop by. Use social media to broaden your client base. It is easy and free and does not take too much time to accomplish. People will be able to spread the word about your studio to their family and friends. Your base will grow as your social media coverage expands.