Are Google AMPs Changing the Mobile Web?
Are Google AMPs changing the mobile web? Before answering this question, it’s important to know what the AMP project is all about.
AMP is an excellent venture that primarily aims to optimize the web and make it better for all users. The project allows the creation of advertisements and websites that are fast, high performing and attractive across distribution platforms as well as devices. It is very easy to control and create links to Accelerated Mobile Pages.
AMPs create web pages by building on existing frameworks and developers’ skill sets. They are compatible with multiple browsers and are also supported by numerous platforms.
Accelerated Mobile Pages’ ecosystem comprises of in excess of 25 million domains, leading platforms and over 100 technology providers than span throughout various fields, ranging from publishing to small enterprises, advertising, local businesses, and electronic commerce.
Accelerated Mobile Pages are made up of three main components:
a) AMP HTML
Essentially, this is HTML expanded with customized AMP characteristics. It has some limits for reliable performance.
b) Google AMP cache
This is a proxy-dependent content delivery platform for distributing all legitimate AMP documents. The network fetches HTML pages, arranges them in caches and automatically enhances page performance. It’s one of the most effective tools to create AMP stories. While speaking of AMS stories, they are a part of the AMP project, which allows websites to integrate stories, same as Snapchat and Instagram stories, into their websites. This feature was primarily used by news companies, but now it has expanded to every industry. Seeing its success and popularity, different companies have created a tool which helps you with the establishment of AMP stories within your website and making them as effective as possible.
Check this great infographic by Ztorie (An AMP Stories creation tool), to better understand the opportunities of AMP Stories:
c) AMP JavaScript
The Accelerated Mobile Pages JS library executes all the best performance practices, coordinates resource loading and provides customized tags, thus ensuring fast page rendering.
What AMP offers
Accelerated Mobile Pages are changing the mobile web in various ways.
They provide higher performance and better engagement. Advertisements and web pages published in AMP format load almost instantaneously. As a result, they offer users of desktops and mobile devices smoother and more engrossing experiences.
Accelerated Mobile Pages offer collaborative effort. The project’s tremendous success is attributed to the collaborative efforts of thousands of web developers, technology companies, publishers, distribution platforms as well as websites. Since the project’s inception, more than 1.5 billion AMPs have been successfully published. Additionally, more than 100 renowned analytics, CMS providers as well as ad techs provide support to the Accelerated Mobile Pages format.
Google AMPs provide impressive results and flexibility. Users such as advertisers and publishers have the liberty to present web content in a variety of ways and choose their preferred technology vendors, whilst simultaneously maintaining and enhancing key performance indicators (KPIs).
How Google Accelerated Mobile Pages are changing the mobile web
1. They keep audiences engaged
The average load time of AMP pages is less than sixty milliseconds. It means that anyone who lands on the page can get whatever they need almost instantaneously. Chances of the user receiving and getting engrossed with the intended messages are therefore higher. The probability of taking certain actions (such as purchasing goods) is also greater.
2. Lay the foundation for a sustainable future
The Accelerated Mobile Pages project is an exceptional initiative that seeks to safeguard the future of websites by facilitating the delivery of faster and improved user experience.
3. AMP stories facilitate revenue maximization
Are you aware that for every additional second that a page takes to successfully load, conversions reduce by 12%? “Accelerated Mobile Pages enhance engagement between brands and prospective customers, boost sales volumes and enhance the performance of campaigns by speeding things up” say experts from Outsource2EU.
4. Maximize Return on Investment (ROI)
It takes a lot of time to build a perfect landing page, web content or advertisement. AMP can be created once and conveniently distributed across numerous platforms at the same time. With AMP stories, HTML ads and advertisements can serve on Accelerated Mobile Pages and non- AMPs as well. Consequently, creating advertisements only once and offering an unforgettable user experience has become easy.
5. Ensure control and flexibility
Adopting the Accelerated Mobile Pages format enables companies to retain their own branding and tools to create AMP stories, whilst simultaneously taking advantage of optimized web components. CSS can be used to customize styling, A/B testing to conduct experiments and create exceptional user experience as well as dynamic data to obtain the latest information.
6. Reduce operational complexities
Building Accelerated Mobile Pages is a simple and straightforward process. A whole archive can be converted within a few days, particularly if WordPress, Drupal or other popular Content Management Systems are used.
The AMP set-up is fully portable, while the web pages are always fast. Therefore, it is not mandatory for development teams to worry about code optimization for every distribution platform or acquire any specialized skills.
