Content ownership will be on full display as people of the platform become people of their own studio — while maintaining the content distribution partnership advantage with the platform — and they just may incubate their talent to the point where they no longer need the studio… Following the logic of the “essentially” quote, “Matter is going to be for digital storytellers what HBO and Amazon Studios are for TV makers, or what the best incubators are for startups…” Startups outgrow their incubators, but the Sopranos and Inside the NFL never outgrew HBO. Question being, how will the creators and their individuality grow with the brand of the studio? Radical next step for Matter. Bravo.