Foro Latinoamericano de Inversión de Impacto 2016

Design Sprint by Google: How do we include user research and usability in a development-centered design process?

Verónica Traynor
ART + marketing
Published in
1 min readFeb 22, 2016

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  1. How do we do human-centered design? (How do we understand deeply the users pains, needs, questions, confusions, panics and scenarios?)
  2. How do we get user research to serve every time UX designers must make decisions? Not at the beginning of each project (using a lot of time!) in a very intellectual but very useless way?
  3. How do we get to boost creativity in order to solve users actual problems the best possible way?
  4. How do we get the designers’ ideas and solutions to be actually useful and feasible?
  5. And How do we get to move forward quickly? ;)

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Verónica Traynor
ART + marketing

Apasionada por el #userresearch, #userexperience y el #designsprint como espacio de comprensión y co-ideación centrado en las personas.