Don’t do it yourself…

Pawan Kumar
ART + marketing
Published in
2 min readJul 29, 2017

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Last Sunday, I was watching the 2000 movie The 6th Day.

Nice movie :-)

In this movie, an automated refrigerator informs Arnold Schwarzenegger that the milk is over and asks him to confirm a new order.

In the past, this was just an imagination.

…but today automation have made it a reality.

Look around you.

Automation is everywhere.

Our lives are busy. And it makes life easy for human beings.

Automation is a technology which do things for you so that you don’t have to.

You come up to a red light at the traffic signal. There’s not a traffic light operator who decides when to change the light from red to green.

Using automatic bill pay, you don’t have to worry about late payments.

You can record your favourite shows using an automated system.

Automatic cars.

Automatic doors.

Automated teller machines.

Automated marketing.

If you’re a marketer or a business owner — marketing automation can be a more than a friend.

Imagine a scene, you’re relaxing and playing with your kids and an automation software is doing all the work for you.

Do you have a thousand of subscribers in your list?

Sending them personalized & targeted messages are quite a tough task — and take too much time!

Then, how do you reach to your subscribers and save time?

Automation can make it easy to create an email and send automatically when someone signup to your list or buy something.

Welcome new subscribers then deliver series of relevant and targeted email which explain your business, product or service and encourage them to buy your product.

Send your customers “happy birthday” messages and give them a special gift.

And you don’t have to remember their birthdays — Automation will take care of it.

Call to Action!

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Pawan Kumar
ART + marketing

Writer. Inbound Marketer. An Ambivert. Featured on Entrepreneur, Jeff Bullas, Addicted 2 Success, & HuffPost. My LInkedIn: https://www.linkedin.com/in/prepawan/