Edition 3: Make Mark(Ruffalo) Be Naked
Hey/ Salaam there,
9 subscribers, including my wife (hey Soph), dad (hey Dad), Siblings ( Boogie: Gul, Aimal)
Before anything — Trump has been getting more media coverage then he deserves. I wish we’d just ignored him and let him wither in the darkness. But we didn’t. So now Josh Whedon has gotten together a ‘sh&t ton of famous people’ because it’s that important.
I have never been to EW but this video was spectacular and touching. Watch it here.
While we’re on the topic of politics. Respect to Reid Hoffman for launching Trump cards. My eyes went a little wide open when the post mentioned ‘People who work for him personally’. I wonder how much Reid makes to pay his personal staff from his own pocket. ALOT.
Continuing the thread, why don’t more business leaders speak up against Trump? Fear according to NYT & Hoffman.
Found this from a friend who shared it on Twitter (thanks Cori) — Cognitive Bias Cheat Sheet. If there’s one thing you click out of this email, this should probably be the one.
Airbnb: I got a call from them yesterday, asking why I am not hosting with them anymore. I explained I was renovating the house so I snoozed it. But I was surprised at the relatively ‘old school’ tactic. This was the first time I got a call from Airbnb but it was an interesting call. Might be signs of something changing. Might not be anything. Speaking of Airbnb, I loved how they tied Superhosting and a ‘Market place’ for hosts to manage other properties. I bet the crop of ‘Airbnb Management’ companies will be given a run for their money. Glad I did not get into the space, even though I played around with the idea and did some research.
Spotify and Tinder are best friends now. It just isn’t about dating, it’s about owning pop culture. Spotify hasn’t been having the best of times, but it’s aggressive partnerships strategy might help it bump its paid subscribers number ahead of an IPO perhaps? I got Spotify premium bundled in with my carrier plan so I didn’t blink an eye. Otherwise I would have questioned splurging $10 a month on it.
If you are in Marketing, you know about Lead Nurturing. Here’s a 36 Minute Read on Lead Nurturing. It’s long but I love the illustrations. I think Intercom and Dropbox & Stratechery made them popular and with the iPad Pro anyone can sketch on a screen. My take away on lead nurturing, don’t over-do or over-complicate it. It reaches a point of diminishing returns pretty quickly. Either someone will buy your product or they wont. Bombarding them with emails; educational or otherwise won’t change their minds or create FOMO or a need out of thin air.
That’s all for today. Back to my day job now.
Best,
Kamil
P.S Trying to figure out the optimal workflow. I am trying a dedicated notebook in Evernote.
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