How I market my product without spending a dime and still get targeted users
My recent work was the book Cloud Is a Piece of Cake. I was sure that spending money on marketing a $2.99 book when you know nothing about marketing wasn’t a good idea.
I had to come up with a different approach.
I had to get into the mind of a consumer and trace his steps that leads to a purchase.
I analysed behaviour of my pals.
- ) They will be usually procrastinating on the internet
- ) Visits a link that interests them.
- ) Checks for a demo.
- ) Works with the demo . See’s if it’s appropriate for them (This build a connection between user and the company)
- ) Makes the purchase.
I followed the same steps.
I started writing articles about cloud computing which gave the user practical value like a demo. This is an example post.
Then I add the following line at the end of every post
Enjoyed reading this? Do you want to learn to create virtual machines, build a cloud app, secure and scale it? The above is just an excerpt from the book Cloud Is a Piece of Cake .
That’s it. Post it in hackernews, flipboard, reddit etc.
Free advertising, targeted users and sales .
If this post was helpful. Do like this post, Upvote it , ReFlip it, etc.
Thanks a ton!