How Well Do You Know Your Rosé Wine?

Though representing just 1.5% of wine worldwide, rosé wine is growing at an astonishing rate. Wine snobbery seems to be a thing of the past as everyone and their grandma is sipping on a glass of rosé.

Between April 2016 and April 2017, volume of rosé sales skyrocketed by 53% and the rosé wine category is worth an annual 207 million dollars. So what’s the big deal about rosé? Not too long ago wine connoisseurs and civilians alike were snubbing their noses at the drink, opting for a red or white wine. For the boost in popularity, we have the influencers to thank. From ad campaigns promoting rosé, to journalists declaring it as the “next big drink,” and even to rappers and musicians featuring the wine in their tracks, videos, and sponsorships — everyone wants a glass.

Our love for rosé may have just been recently rekindled, there really is nothing new about the drink itself. In fact, rosé style wines have been in production for thousands of years. Provence, South France, the birthplace of pale rosé wine has been producing the quintessential pink liquid since before the Holy Roman Empire. Today, France remains the top country for rosé wine production in the world and also ranks among the top countries for rosé consumption, New Yorkers being a close runner up. One-fourth of all rosé wine imported to the US is consumed right in NYC and 40% of that is enjoyed by young ladies age 21–34.

Next time you reach for a wine list, why not think pink? Take a look at this infographic for more about the history, production, and cultural impacts of rosé wine and how it’s changing the way we enjoy libations.