Incredible Ways to Build Customer Loyalty with Social Media Marketing
Ever thought, what makes your brand successful? It is the customers who are loyal towards your brand; the ones who pick your brand over others. No matter how attractive a competitive brand’s offer is, your loyal customers prefer buying from you. That’s customer loyalty.
So how does a brand build customer loyalty? Of course, a major part of that can be achieved with quality products and services. But, that’s not it. You have to edge out the competition as well, because they are always looking for ways to gain the attention of your could-be-possible customers.
Building Brand Loyalty though Social Media Marketing
Despite the over-dominance of social media, many brands are still not aware that customer loyalty and social media go hand in hand. Not only can you build a large customer base with the help of social media, but also build and enhance customer loyalty.
Social media is a powerful medium to find, connect, make and delight customers. The number of users on social networks, combined, is more than the global population. Facebook alone has more than 2.3 billion active users.
Think like that, it is the largest market place, where customers are waiting to be pitched. With social media marketing, you can find people who fit into your buyer persona — the people who will most like buy from you. You just have to create focused campaigns, choose the people who best fit into the definition of your exact customer to show your ad campaigns; and see the magic happen.
This article reveals some of the incredible ways to build customer base along with customer loyalty through social media marketing –
#1. Be Original –
Build trust. It is the first and basic step to gain customer loyalty. As a brand, do not copy anyone else’s strategy, though you can always take inspiration from others.
First, look for ways to look original. Each social media platform has verification badges — that certify that yours is a genuine profile, account, handle, or page.
Second, never share a fake story. That also means do not sell fake promises.
If you fake it around, you can manage to lure some customers in the beginning. But later on, you will see a drastic downfall due to their negative comments and reviews. Never do that.
Don’t post anything because just you have to. Consistency is important, but that does not mean you should post something that has no meaning and relevance.
For example iCustomLabel, a brand that sells personalized labels and stickers to individuals and customers, does update their social channels on regular basis and whatever they post is of value to their audience. They generate a good amount of traffic on their website and queries in their inbox — all because of their quality shares on social media.
Increased traffic and queries are the first stage of social media success.
#2. Never Spam –
Just like you, your customers too don’t want to receive ads on your phone or social network inbox. Don’t ever spam their inbox.
Spamming your followers’ inbox or notifications often results in report abuse, which casts a negative impression on your customers, and social media presence in long term.
But that is not the end of the story.
You might also get penalized by the platform for such participations. Penalization could be as severe as losing your presence on that social network. So, be aware and do not spam.
#3. Act Like A Human
Don’t act like a robot that comes online, posts an update and disappears until the next day. It is social network which is more like a virtual society, where you have to act like a human — a social animal.
If you act like a robot — meaning, if you don’t engage or converse with your followers, don’t listen to or solve their issues, and don’t respect their emotions — you are not going to make it on social network.
These small basics will help you build trust with your followers and existing customers and prospects.
#4. Weave A Smart Social Media Marketing Strategy
Social media is free for all tool. You can create your page, get it verified, and post your updates and marketing materials directly on your timeline for free.
However, to boost the outcome of your posts, you can choose the paid marketing option.
For this, you will need to build an effective social media marketing strategy beforehand. You will need a strategy that involves how much you are willing to spend. Define the specifics of your ideal buyers such as age group, gender, location, and interests, and include it in your social media marketing strategy.
Have separate strategy for each social network applicable to your business. To ease your job, you could use a social media management and scheduling tool, using which you can access all your channels on one dashboard. Such a tool will save your time and add to your productivity.
#5. Create Compelling Content That Engages
Once you have your strategy in place and buyer persona in mind, create content that appeals to your users. In social media environment, visual content such as videos and images do exceptionally well. They produce the highest number of engagement.
However, there is an undeniably important role of texts on social media. Such as: hastags (#) and mentions (@).
The content you create and share should be of value to your audience. If your content helps your users, it is going to achieve a new analytics milestone.
The most successful kind of content is the one that is related to your products or services or something that shows how your brand alleviates the life of people.
#6. Measure
You always need to be aware how well your strategies are doing. All social networks have their owner analytics tool to give you an insightful view of each of your posts and ads.
To save your time and see all your social network analytics at one place, you could consider using a multi-platform powerful social media analytics tool. From bulk scheduling to curation, analytics and client management — everything is doable with an all-in-one social media analytics tool. Your saves your cost and improves the productivity of your marketing team.
The analytics allow you to understand whether your strategies are working. With that, you can make necessary shifts in your future strategies.
Bottom Line
If you receive comments or reviews from users, don’t forget to engage back. Even if it is a negative comment or feedback, you should try to resolve customer issues on the timeline itself. It shows the quality of your customer service, which is a great boost to your social media marketing strategy and your efforts to build customer loyalty.
In a cutthroat market battle, building customer loyalty provides resistance and edge over competition. If you have loyal customers, your brand is spreading through word of mouth. What else does a brand need?
So, focus on the quality of your products and services and build/sharpen your social media marketing strategies. #StaySocial
