Introducing Dot Press

Instantly showcase and sell framed versions of your artwork, photography, illustrations and more

Josh Hubball
ART + marketing
6 min readJul 14, 2017

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Our mission at Level Frames is making it easier, less expensive and more intuitive to custom frame the artwork and photos that mean something to you. We do this by streamlining the number of choices, cutting out the middlemen and delivering our handcrafted, museum-quality frames right to your door.

We’ve learned along the way that artists, photographers and galleries run into all kinds of frustration selling framed versions of their work. Shopify, Squarespace and many others provide a storefront, but once a sale is made there is zero support for actually producing the work and delivering it to the buyer. And marketplaces that do handle fulfillment typically have mass-produced frames in just a few standard sizes, or enable framed prints as a sideshow to iPhone cases, coffee mugs and other trinkets.

To solve this problem, and in the process unlock a whole new universe of artwork and photos available to the world, we built Dot Press. It’s the first end-to-end solution designed specifically for selling artwork, with printing, custom framing, shipping and customer support built right into the platform. And it’s completely free.

Perfect for a Single Campaign, or Your Entire Portfolio

As soon as you enter Dot Press you can start uploading your artwork, photos, illustrations, designs, typography or any visual design.

For each new item, simply add a title, artist name, short description, and if you like, a longer description or story behind the work. This creates a unique detail page you can link to from anywhere to circulate your work.

Alex Griffith’s “Raft”

There’s no limit to the number of items you can upload, and everything is published to your own distraction-free, online portfolio. You can customize the domain and will aways have complete control over this page. We’ll never show ads or promote anyone else here.

An Instant Storefront

Selling your work is as easy as flipping a switch. Just set any item to “For Sale” in the dashboard and we’ll automatically suggest a range of print sizes and prices based on the image resolution. You can adjust the pricing and add new sizes, and we’ll show the expected profit per sale based on your settings.

Your fans, followers and customers can now purchase your work professionally printed or custom framed in a few clicks and to their exact specifications.

Run Campaigns or Limited-Edition Print Runs

In addition to the storefront and portfolio functionality, you can create poster campaigns with the option to set a specific end-date. This works great for one-off designs and artwork that appeals to a specific fan base or interest group.

Example of a Poster Campaign page set as a timed edition

We also support limited-edition runs with a capped number of prints, which can be hand-numbered by request.

Printed, Framed, Delivered and Paid

For every purchase, we handle the printing, framing, fulfillment and customer support (if you already have a printer, just let us know). Each print and frame is made using the highest quality, gallery-worthy materials and backed by the Level Frames satisfaction guarantee.

We’ve shipped tens of thousands of frames over the last few years, but if something does go wrong or the frame arrives damaged, we make it right for the customer so that you never have to worry.

No t-shirts or mugs, just impeccable printing and framing using archival materials that will stand the test of time.

When a sale is made, you’ll receive an email notification with the info plus a link to your dashboard where you can track profits earned on each print.

Everything happens in real time with 100% transparency, and we even kick back a percentage of the framing revenue to you as commission.

Who is Dot Press For?

We hope that artists, photographers, illustrators and visual designers find Dot Press a perfect home for their creative output. But we built it to be easy and intuitive for anyone.

With a single idea, design or photo — maybe one you were not previously thinking about selling — you can set up a beautiful page and make it available for sale as a print in minutes.

And even if you are already selling your work via Etsy, Shopify, Squarespace, Big Cartel or your own site, you can use the platform as a complement to those shops for selling framed versions on par with what you’ll find in any high-end art gallery. It’s an easy way to save your customers the trip to the custom frame shop and create incremental revenue from your artwork.

Featured Portfolios

Talented artists sharing and selling their work on Dot Press include watercolorist Susan Lin, photographer Julian Tempelsman, artist Alex Griffiths, illustrator Alexis Marcou and food artist Donna Yan.

The platform is also well suited for brands, organizations and non-profits interested in creating new and unique artwork for their communities. A great example is Nikon, who commissioned ten limited-edition prints using famous and iconic cameras from the company’s storied history:

These prints are perfect for anyone passionate about photography and the classic design of Nikon cameras, and once the artwork was complete it took less than an hour to set up the campaign on Dot Press.

Getting Started

We’re excited to help creatives of all types showcase their work and generate a new revenue stream. This ties in squarely with our mission of making walls look amazing and helping you better enjoy your work and living space. More art in the world is a positive thing, and surrounding ourselves with it feels good.

We invite you to add artwork or photos to your own Dot Press portfolio or create a new campaign. It only takes a few moments to set up an account and upload your first image:

We can’t wait to see what you share!

Level Frames is online custom framing made simple. Dot Press is our contemporary portfolio and sales platform for creatives.

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Josh Hubball
ART + marketing

Fan of music, tech, analog photography and being a dad. Building @Levelframes.