Introducing Modsy

When it comes to designing your home, inspiration is the easy part. We’ve all spent countless hours browsing through boards, flipping through magazines and walking through stores to gather ideas. This is fun at first, but can quickly turn frustrating as we try to translate inspiration into reality.

Today we are proud to announce our new company, Modsy. What if you could see inspirational ideas, designs, and decor all within the context of your own home?

THE OPPORTUNITY

Visualizing design possibilities for a space is one of the largest challenges when it comes to buying home furnishings. The problem space is tremendous. Each year in the US alone, 40M people move to new homes and $300B+ is spent on home improvement projects. The US home furnishings business is a $200B+ industry in the midst of massive change as consumers transition to online and mobile. Eight out of 10 consumers have bought home furnishings online, which only increases the need to “see” and “understand” how these products will look in context. At Modsy, we believe that in the very near future we will all shop online from beautiful and inspiring catalogues of our very own homes.

To date, the attempts to solve this problem have fallen flat. 2D and 3D room planning tools on the market today simply require too much work from the consumer. AR and VR experiences look more like video games where the graphics lose the inspirational and aspirational qualities that are so critical to home design. We could not find a single product in the market that was built with the end consumer in mind and delivered upon the true promise of photorealistic graphics.

MODSY PRODUCT SNEAK PEAK

Here is a quick tour of how Modsy works:

OUR STORY

The idea for Modsy was sparked by a lifelong passion for the intersection of design and technology. Co-founders Shanna Tellerman and Margarita Bratkova have decades of experience in the graphics and 3D industries, with an equal love for art and design.

Shanna previously founded a startup focused on 3D that was acquired by Autodesk, and she was most recently an investment partner at Google Ventures. Margarita holds a PhD in computer graphics and spent years working in the film industry at IMD/Disney and PDI/Dreamworks. The Modsy team includes a diverse and talented team of artists, engineers and creators who are turning our vision into reality.

THE BELIEVERS

We are extremely lucky to have had a group of true believers alongside our company from day one. Our investors include Norwest Venture Partners, Metamorphic Ventures, Birchmere Ventures, Ame Cloud Ventures, Google Ventures, BBG Ventures, Astia Angels, Ammunition, and individual angels including Susan Feldman (Co-founder of One Kings Lane), Eoin Harrington (SVP, Restoration Hardware), Heather Reisman (CEO of Indigo), Timur Yumusaklar (CEO of Schumacher), Joanne Wilson, Cindy Padnos, Nancy Pfund, Pascal Levensohn, and several more amazing individuals.

GET INVOLVED

We invite you to join the Modsy insider community here. Today we are in a closed beta and will be inviting customers into the private beta on a rolling basis directly from this community. We would love to have you join us on this adventure!!

Also published on Medium.

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Originally published at blog.modsy.com on October 29, 2015.