It’s interesting how much of marketing is tapping into inherent weaknesses in the human psyche. It’s as if the value of the product is almost less important, rather the marketers ability to identify our weak spots.

It’s similar to gaining claps on articles – do phrases like “make my day” offer a stimulus that creates a giving feeling in the clapper, as if we’re doing good by clapping?

Is it the way in which the request is framed, or purely the quality of the article, that precludes that clap?