Take your product design seriously and your customers will take your product seriously
How good design can positively impact your product
We have heard over and over again how businesses and startups like Airbnb, Dropbox, Netflix, Medium, just to name a few have created a product with strong design foundation at the very start of their product development. It helped them create a brand that got people curious even if their product wasn’t useful at the time, design and branding is not about making click buttons look pretty, its about create an experience for the user — a simple, clear and functional interface that makes your product easy to use.
The era of badly designed products is gone, bad design doesn’t necessarily mean poor UI but mainly UX. You see, when users struggle to use your product, then the value for them to use it become less and less meaningful. Your product is meant to solve their problem and by doing so means creating a design that leads to that solution.
So you’re asking yourself, how do I take my product design seriously?
Well, the answer is right there in front of you. You can either hire a professional and experienced designer or outsource the work to a design studio.
What are the benefits?
- You can focus more on the business and development side of your product.
- Less responsibilities and priorities, do what you’re actually good at doing
- You have dedicated experienced team that helps you do the thinking and solving the design problems of your product.
As a new startup, business or even established companies building digital products, re-consider the design aspect of your product. How your users actually use your product, what makes your product stands out, how do your customers present your product or service to their friends and family. Taking all these into considering will decide if your product is actually useful or useless.
To end this post, I’ll leave you with this video(Don Norman: 3 ways good design makes you happy)
