The Amsterdam Bicycle Project

Prateek Keshari
ART + marketing
Published in
3 min readJul 2, 2018

“When the spirits are low, when the day appears dark, when work becomes monotonous, when hope hardly seems worth having, just mount a bicycle and go out for a spin down the road, without thought on anything but the ride you are taking.” — Arthur Conan Doyle

“It is by riding a bicycle that you learn the contours of a country best, since you have to sweat up the hills and coast down them.” — Ernest Hemingway

Learn to ride a bicycle. You will not regret it if you live.” — Mark Twain

“A bicycle is the finest mode of transport known to man.” — Adam Hart-Davis

“Toleration is the greatest gift of the mind; it requires the same effort of the brain that it takes to balance oneself on a bicycle.” — Helen Keller

“Bicycling is a big part of the future. It has to be. There’s something wrong with a society that drives a car to workout in a gym.” — Bill Nye

Follow me on Instagram @prateekkeshari

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Prateek Keshari
ART + marketing

All about marketing, design, and e-commerce. Currently: @GetYourGuide. Previously @agoda, @grofers and @hcltech.