The Creativity in Your Distribution
This newsletter is brought to you by Penguin Random House, who understands that even people who love to read are sometimes intimidated by poetry. But it doesn’t have to be a struggle! Here are seven accessible books of poetry that even non-poetry readers will love.
Heyo! We’re about how it’s made and how it’s distributed. Before I get into the top 8 ART + marketing stories of the week — I’d like to let you know that an app controlled paper airplanes — that can do barrel rolls and stall turns — is now a thing. Where creativity meets technology — we’ll help you get there.
Tweet of the Week:
“As an art form, Twitter is like poetry — every word counts,” said Naval.
How I Write 10,000 Words Per Day, Every Day by Nicolas Cole
The start of a great day: “The moment I wake up, I brush my teeth, take a shower, make a quick breakfast, text my girlfriend good morning (those love letters don’t count as part of the 10,000), and then I turn off my phone.”
“How this daily worksheet improves my life by 10x” by Alex Mathers
It starts with a Ray Bradbury quote: “Every morning I jump out of bed and step on a landmine. The landmine is me. After the explosion, I spend the rest of the day putting the pieces together.”
Let’s get some things straight about publishing and advertising by Doc Searls.
This op ed opens with the soul of the publisher, “In the online world, advertising has been body-snatched by adtech, which tracks eyeballs and shoots them with “relevant” ads wherever they show up, with little or no interest in sponsoring a pub for its own worth. When publishers agreed to this, they sold their souls and their readers down a river full of fraud and malware, as well as awful manners.”
Regurgitated Innovation The tattoo industry is basically vomiting and ego stroking by Tim Pangburn.
It starts (and circles) with how demand is created: “Instagram gave every artist a voice. Unfortunately, some of these voices probably should have stayed quiet. A few subpar tattoos get reposted, and reposted, and picked up by blogs, and next thing you know, people are literally asking for jailhouse tattoos.”
The sequel nearly broke me by Anthony Vicino
What’s it actually like to write a sequel? “I worked on the sequel for 180 days in a row. Everyday from 5am-8am, and then again from 6pm-7pm, I sat down with coffee in hand, and clicked out 5,000 words. That’s nearly a million words, or 3,000 pages for those of you non-writers out there who do not think in terms of word-count, in a little over 6 months. For the sake of comparison purposes, the entire Harry Potter series is roughly 3,400 pages.”
Why Anxiety is the Handmaiden of Creativity by John P. Weiss
It starts with a quote from Norwegian artist Edvard Munch, “My fear of life is necessary to me, as is my illness. They are indistinguishable from me, and their destruction would destroy my art.” From analysis paralysis to how Jim Carrey threads purple into his paintings — this one is worth the read.
“Follow this 8 Step Writing Process to write a book” by Leigh Shulman
“There are distinct stages of the writing process to follow, and each has its particular challenges. Knowing where you are in the writing process helps you decide what to do next and avoid getting stuck.”
“The Making of a Picture Book: 2 Years in 30 Seconds” by Christine Nishiyama
This is a beautiful, beautiful time lapse of what went into making her book. Additionally, the text emphasizes that making a book is both an entrepreneurial act and an act of sharing. Finding that balance is very important for the distribution of all stories.
We publish creators. Why they make. How they see. What they do. Everyday is the creators’ perspectives.
Read more ART. Read more + marketing. Just simply do yourself a favor, and read more.
Kind Regards,
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P.P.S. This newsletter is brought to you by Penguin Random House, who understands that even people who love to read are sometimes intimidated by poetry. But it doesn’t have to be a struggle! Here are seven accessible books of poetry that even non-poetry readers will love.
