Craig MillerNov 9, 20152 min read
The Growth Team Reading List
The reading list below is copied from Shopify’s internal wiki. Hope you, like others on the team, will find the reading useful.
Must Reads:
- Startup = Growth — why Shopify is still a startup (despite being 11 years old) and why we have a growth team
- Quora: What did Facebook’s growth team work on? — if you read two things, read the above, then read this too
- Product Market fit — the only thing that matters is getting to product/market fit
- Having a good product isn’t enough — we’re all competing for attention
- Growth Hacker is the new VP Marketing — the seminal blog post on the subject (bonus: The Law of Shitty Clickthroughs]
- Bessemer’s 7th Law of Cloud Computing — why the marketing team doesn’t look like Mad Men
- Email Craig If You Read This — if you are reading this in the vault I’ll buy you a coffee. I want impression data.
- We don’t sell saddles here — how #slack thinks about taking over the world
Design / Writing:
- Design intuition vs data
- This is a web page — words matter
Metrics:
- Web Analytics Demystified — anything by Avinash is killer
A/B Testing:
SEO:
Long term thinking:
- Marketing Myopia — why we care about commerce, not just ecommerce
- Innovator’s Solution
