Vine 2 is dead (for now) and we probably won’t ever have nice things again.

Following the fact that Facebook and Cambridge Analytica systemically stole your soul over the past 4 years because nobody reads any TOS, Vine 2’s co-founder Dom Hoffman is calling the latest project quits.

Users everywhere have been clamoring for another player to enter the game and give them that social satisfaction they used to have from a new platform. Even if that new platform is a remake of one that was sold off to Twitter and then axed.

Hoffman starts off: “I’ve made the very difficult decision of postponing the V2 project for an indefinite amount of time. There are several reasons for this, including a bit of “sequelitis”, but I’d like to explain the biggest one, which is due to financial and legal hurdles”

Another reason, not alluded to as much, is that Facebook and their family of knock-offs have astronomical amounts of Scrooge McDuck piles of cash to throw around and destroy anything that even remotely seems like a good idea.

We watched Snapchat get carbon copied over into Instagram and the original stories feature hammered into anything and everything. Facebook is still trying to push stories onto people in the main app but since that hasn't worked, they now have given users the ability to just cross-post from Instagram to Messenger and the main Facebook app all at once. Nothing like having the same content everywhere to pad your DAU and MAU’s right?

Hoffman continued: “The interest has been extremely encouraging, but it has also created some roadblocks. Taking into account a larger-than-expected audience, we now know that the estimated costs for the first few months alone would be very high, way beyond what can be personally funded.”

Besides the obvious attacks from other platforms, developers also deal with the risk of user-flooding when they switch over to a new app. We saw this with Vero as it hit major snags in it’s first week such as not even being able to log into the thing. Then after you could login, you couldn't do shit.

You have a very small time frame to prove your social platform is not only reliable but serves a purpose for the end user. The next hurdle is dealing with a user-base that wants to treat your platform like a current one. Being able to use hashtags is great to segment and surface content until you have an Instagram clone sitting there.

“I’m very, very sorry for the disappointment. If it’s any consolation, I think it would have been even more disappointing if this service had been developed and released incorrectly, which is where we were headed. I’d like for us to get it right.” Hoffman winds down in his letter.

So what we have is a co-founder of a once ridiculously engaged app wanting to make a platform people actually want, like, and can feel a sense of community with.

But we can’t have nice things because everyone diving into their piles of data souls over in Zuckberg know what we want better than we do. If having a massive data breach that affected over 1 billion people can’t get you a chronological Instagram feed, nothing will.