Why are we designing our homes in the dark?

We Shouldn’t Be! Introducing Modsy

Shanna Tellerman
ART + marketing
4 min readSep 9, 2016

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Designing your home and purchasing furniture can be among the most personal, tumultuous, and expensive decisions you will make in your life, several times over. The space around you dramatically impacts your health, happiness, comfort, relationships, and bank account.

This begs the question, why are we designing our homes in the dark? We spend thousands of dollars buying items that we hope make it through the door, fit into our space, and all come together to create an environment we are proud to call home. The process is broken and we are determined to fix it!

Transforming Home Design

Today, we are thrilled to announce the full consumer launch of Modsy, where we are on a mission to completely transform the way we shop for and design our homes. It is not enough to sell furniture online or make interior design more affordable — it’s time for a true technology-based transformation. Why rely on your imagination? At Modsy, we not only show you what is possible but lead you to the point where you can almost feel the new furniture your home.

How it works

Getting started with Modsy only takes a few quick minutes and your home will thank you!

  1. Create your style profile — take the Modsy Style Quiz, fill in your project details, and select products that you love from our interactive Moodboard.
  2. Take a few photos of your room — nothing special required, just a handful of photos (furniture, mess, and people included).
  3. Receive your photorealistic Modsy designs — flip through your Modsy studio, a shoppable catalog of design ideas staged in your very own home!
  4. Iterate until you find the products you love! Using our unlimited Replace feature you can swap products until you find the perfect piece. Your studio is yours to keep, you can come back anytime to try on new ideas.
Modsy 3D Rendering
Modsy 3D Rendering

Modsy is technology meets design at its very best!

Modsy is the only home design solution combining technology and design in thoughtful balance.

  • We are building a product first and foremost that works for a real person. No specialized hardware, software, or goggles required.
  • We are building a product that empowers you to lead the design of your own home.
  • We are building a product that relies on technology to do the heavy lifting. Reconstructing 3D room models, curating and suggesting products, creating optimal layouts and more.
  • We are building a product that brings in the human touch where the impact is the greatest. Providing creative inspiration and assisting in your design process only as necessary and requested.

A major milestone and the starting line

This release is just the beginning. We are very proud to be launching Modsy today! It is a major milestone for our company and team. We also look at the launch as our starting line. We still have so much in the pipeline and cannot wait to continue this momentum!

The past 10 months during the beta have been an incredible journey. We have worked tirelessly, constantly testing with customers, pushing the limits on the product capabilities, expanding our incredible team, and learning just how much more there is that we can do to improve.

At each step we’ve seen a little glimmer of the magic that Modsy can create. We’ve seen the “wow” on someone’s face when he realizes that the image he sees is not a photograph. We’ve heard pure joy from a customer discovering a product she absolutely loves. And most important, we’ve seen customer after customer transform their space into a place they are proud to call home.

Thank you for all your support on this journey and we hope to see you and your home very soon!!

Shanna Tellerman, Modsy Founder and CEO

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Shanna Tellerman
ART + marketing

Entrepreneur, designer, runner, triathlete, movie fanatic, and inspired by passionate & creative people following their dreams! Founder & CEO @modsy