Why You Read Something Anyway

We live in the world of instant answers.

When we stuck somewhere. We Google the question and instantly find the answer.

We always look for new information and want to develop our knowledge.

What’s the driving force which motivates you to explore new things and ideas?

Any guess?

Yes…you’re right — It’s Curiosity.

Walt Disney once said,

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”

CNN posted a news headline on their Twitter page, “14-year-old girl stabbed her little sister 40 times, police say. The reason why will shock you.”

Oh dear!

And this post got immense engagement.

The reason?

Curiosity…

Recently, I got two emails which subject line said,

“I tried this shocking content marketing trick…and it worked!”

“7 out of 10 marketers are completely wrong about this simple fact”

These subject lines pique my interest and I couldn’t resist to read these emails.

I was like what is the simple fact that 7 out of marketers are wrong about? Am I wrong about it too?

These headlines provoked a sense of discomfort that compelled me to go looking for the information.

This is called, “Curiosity Gap”.

Professor George Loewenstein coined this term to describe the gap between what we know and what we want to know.

And we always want to fill this information gap.

If you’re a writer or a marketer, try leaving a small curiosity gap in your headlines and subject lines to entice your readers to read your message.

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