You Might be a Unicorn. Cool.

I’m a marketing junky. It’s been hours since I last tried to learn a new marketing skill.

It’s true.

Writing, storytelling, strategy, research, audience profiles, social media, PR, analytics, SEO/SEM, loyalty programs, growth hacking, UX, branding, copywriting, video marketing, email marketing, mobile marketing, paid marketing… I enjoy it all! And I always am game to add a new skill. And I’m not talking about dabbling. I’m talking about dedicating a lot of time to learning — and getting good — at many different marketing disciplines. The truth is I’ve become flexible and capable enough to weave between multiple skills sets with depth and strength.

And I’m not alone.

There are many of us out there that have approached our marketing careers the same way. We have a hard time picking just one discipline. We hate just sticking to one area. I used to describe this as being a deep-dive generalist. During an interview once, I was called a unicorn. (Although they didn’t know how to best use me!) But recently I found a better term: full-stack marketer.

Let me clarify this a bit.

This isn’t about being a “jack of all trades, master of none.” A full-stack marketer is a skilled practitioner who has deep expertise in numerous disciplines. It’s not a know-it-all. It’s someone who…