YouTube Fame: Secret Strategies Concealed In Your YouTube Analytics

Chen
ART + marketing
Published in
5 min readOct 16, 2017

Acquiring your video to go viral on YouTube is somehow a burly task. Famous videos on YouTube are charged with humorous and genuine content which connects with its audience. Watching tutorial videos to become famous is impossible. Brainstorming and listing down your ideas and considering some strategies could help you rank up your videos.

YouTube Analytics is alive but it is entombed in your account. It is a mini overview of your channel that could help you discover what does audience wants you to implement. When it comes to content and video marketing. The essential tools you could bring are quality and engagement, specific and pertinent content should be provided in order for your audience get to take action.

Do you want to authorize the real power of YouTube Video Content? Make your videos a lot more appealing, sharable and continue reading this article.

Finding your YouTube Channel Analytics is not easy unless you read an instruction on how to find it, it is worthy to find because from there you will see a bale of dashboards and reports from all areas that are needed for fertile exploration.

First, click on “Creator Studio,” located at the top right-hand corner then scroll down to Analytics. Then the secret discovery begins… just continue reading this article.

Channel Performance

Click on “overview” to see at least snapshots of your channel performance. This area might need your most consideration because you wanted the assurance of getting as much engagement from YouTube as your expected goal. Traffic, subscribers, and monetization of your content are some of the essential tools on your first steps to success.

YouTube Analytics is your important marketing message.

You might wonder who are those people watching your videos, where are they from and which group of age do they belong, lucky for you YouTube Analytics is to the rescue. YouTube’s platform really has impressive tools.

Being aware who your audience is will help you create content and marketing messages for them. Ready to meet them? Click on “demographics,” the report will provide you with your audience’s location and their age group. Once you already know your audience, you’ll be able to think broadly what kind of content you should create and modify in order to connect and speak directly to your audience.

YouTube Analytics for a higher rank in search engines.

Are you satisfied with your videos’ views? You might be thinking that your audience does love and appreciates your content, take a look at your Retention Rate, you might be surprised with the rate of viewers who clicks away before your video is finished. Retention Rate provides you with the average time for each of your videos. This area from your Analytics is very important (In fact, all of the areas!) because that is where Google looks at and uses to judge and tell if your video is interesting or sad to say, uninteresting.

“Higher retention rate, Higher search ranks!” keep that in mind. Shorter videos can increase the possibility of people watching your content till the end. Think about yourself as a viewer, if the video is too long, either you are going to skip a scene from it or just leave the video. Right? You must think about your audience’s interests, then once you have the knowledge in what does your audience is looking for, you should be able to create content that delivers the information they need.

YouTube Analytics to drive traffic to your website? Possible!

Finding strategies to drive traffic and generate leads to your website is somewhat essential when it comes to operating a business. Well, if you are running a YouTube channel and you need to generate leads from it, the answers are already in your hands! This area is one of the amazing secrets behind your YouTube channel. Using YouTube Analytics, you could drive traffic to your website from your videos, 100% confidently sure! How?

Ever seen some pop-ups on a YouTube video? These are annotations! It’s like a call-to-action box that lays over the top of the video, it could be annoying for the viewers because it might be blocking what they are watching. But, if you use this feature the right way, guarantee, YouTube Annotations can turn your viewers into leads and sales!

YouTube Analytics provides you the pitons and dunk for your content, you can point the time period when engagement is high and find the point where most of the viewers click away from your video. Here’s the strategy: Find that speck where your viewers stop watching your content, that is where you are going to provide them the annotation which points to your website, make sure to put it ten seconds before the point they exit. Start turning many of these “exit peoples” into leads! Add an “Associated Website” annotation right before the dip with a clear message to give the viewers a reason to click your call-to-action. Observe the efficient increase of views to your websites and leads just by adding annotations to your videos.

Improving your Annotations’ conversion? YouTube Analytics is the solution!

“Click Through Rates” is one of the most effective features of YouTube Analytics, it features your annotations. You can see which annotations are connecting with your content and which are not. Once you are situated on the inner part of Annotation Analytics. You can now obtain the opportunity to track the click-through rates for each annotation you have. By using this feature, you will be able to:

  • Adjust the time of annotations, you will be able to perceive and measure the success of conversion, and also the failure of conversion.
  • Modify or adjust the copy of your annotations to measure the difference that transpires.

YouTube Analytics for collecting data for your paid advertising.

Use YouTube Analytics to create, modify, and produce the marketing message to define your targeting when it’s about paid advertising. Finding out which videos are the most popular with the highest number of views. You will also find which and what sort of contents your viewers are engaging. From there, it will allow you to create ads that will hit and explode interest for your market, either with YouTube, Facebook, and Twitter which are all providing an extensively effective ways to advertise your brand and business, this strategy will help you get better to reciprocate from your advertising activities.

As you know, YouTube Analytics provides you with your audiences’ information:

  • Location
  • Gender
  • Age Groups

All pieces of information you are able to see at your analytics are useful for the video and contents you are going to create with YouTube. It will also provide you with an upgraded level of insights to use for your content in YouTube, promotional activities or other social media platforms and hopefully will help you increase traffic, generate leads, and possible progressive sales for you and your business.

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