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ART + marketing

ART + marketing

When the art of marketing is more like just plain ole art, the science of marketing just makes more $$$. Publication by ArtMapInc.com.

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Investing with a new purpose

Investing with a new purpose

Several weeks ago, I was hanging out with Lindsay Ullman of Sidewalk Labs and we were talking about some of the companies I’ve backed at…
Go to the profile of Steve Schlafman
Steve SchlafmanMar 18
Thanks Dave.

Thanks Dave.

My take is that a logo is a souvenir and a signpost of a brand, not the brand itself. And because the topic is so fraught with indecision…
Go to the profile of Seth Godin
Seth GodinMar 29
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ART + marketing
ART + marketing

When the art of marketing is more like just plain ole art, the science of marketing just makes more $$$. Publication by ArtMapInc.com.

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How One Video Put This Company In Front of 100 Million People

How One Video Put This Company In Front of 100 Million People

For over 6 years, an entrepreneur in Hyderabad, India, has been working on an innovative idea. He relentlessly pursued it, mortgaged his…
Go to the profile of Dhimant Parekh
Dhimant Parekh2 days ago
What Does Fear Have To Do With Content Marketing?

What Does Fear Have To Do With Content Marketing?

I’ve written before about the real secret to content marketing: knowing your values. In the context of that post, I tried to explore the…
Go to the profile of Cali Pitchel
Cali PitchelMar 21
High Energy, High Tech at Pittsburgh’s 3 Rivers Venture Fair

High Energy, High Tech at Pittsburgh’s 3 Rivers Venture Fair

This past Tuesday and Wednesday, 126 entrepreneurs and 65 investment firms came together in Pittsburgh to talk the future of tech, startups…
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John Marshall2 days ago
Freelancing, Clients, Pricing & Marketing

Freelancing, Clients, Pricing & Marketing

10 Questions Answered by Jacob Cass
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Jacob Cass5 days ago

That One Person On the Internet Is Holding You Back

My hand lingered over the send button. Should I hit send?It was just a Facebook post sharing the book I’d spent months on. I thought back to the time that an acquaintance ranted about people who constantly promoted themselves. Finally I hit send. I hit refresh over and over again. I wasn’t waiting for the Likes to pile up. I was waiting for that one person to Like it. When that person finally liked it, I felt validated. I breathed in deeply. Finally I realized that more than 100 people liked my post, writing encouraging comments.
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Suzan BondMar 15
Trending
Sunday — Planned vs reality

Sunday — Planned vs reality

Sunday ¶ Planned vs reality
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Martino PietropoliMar 13
Has the opportunity for Indian startups been terribly wrongly estimated?

Has the opportunity for Indian startups been terribly wrongly estimated?

I was at a conference the other day, speaking on a panel with VCs and angels, when we were asked a question: With the softening of…
Go to the profile of Mahesh Murthy
Mahesh MurthyApr 2
treating depression

treating depression

copyright 2016, charles o’meara all rights reserved. for permission to reproduce any part of this work contact [email protected]
Go to the profile of Charles O'Meara
Charles O'MearaMar 27
10 Reasons Why Conservatives Should Start Supporting Bernie Sanders Immediately

10 Reasons Why Conservatives Should Start Supporting Bernie Sanders Immediately

EDIT: I did not anticipate the amount of attention this article has received. Thanks to everyone who has shared! I really think finding…
Go to the profile of Kimball Mortensen
Kimball MortensenMar 2
15 Things I Wish I Knew Before Raising A Seed Round

15 Things I Wish I Knew Before Raising A Seed Round

Last year, my team and I raised our first round of seed financing ever. First-time founders ask me every week how we did it and what…
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Ryan ShefferMar 23
Latest
The Hidden Homescreen

The Hidden Homescreen

A conversation about conversational interfaces.
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Matt HartmanFeb 18
7 Most Common Causes of Startup Death You Probably Should Avoid

7 Most Common Causes of Startup Death You Probably Should Avoid

Ah, startups.
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Richard ReisMar 23
Why I Left San Diego for San Francisco’s Tech Scene

Why I Left San Diego for San Francisco’s Tech Scene

San Francisco’s rent prices suck.
Go to the profile of Joshua Fechter
Joshua FechterApr 2
Trending
Being a female Developer

Being a female Developer

My name is Sanni Oluwatoyin Yetunde and I am a software developer at Andela. My journey into the programming world was inspired by a deep…
Go to the profile of Yetty Sanni
Yetty SanniNov 9, 2015
The Latest Internet Gold Rush is for Real. And It Isn’t a Venture-Backed Startup

The Latest Internet Gold Rush is for Real. And It Isn’t a Venture-Backed Startup

Six Figures in annual profit is very real, and very doable. Quickly. Here’s how.
Go to the profile of Greg Mercer
Greg MercerMar 9
Open letter to the tech bro who spat at me, from that pigeon eating a noodle on Market Street

Open letter to the tech bro who spat at me, from that pigeon eating a noodle on Market Street

It was a regular Thursday afternoon, and the south sidewalk of Mid-Market near Chai Cafe was busy as usual. I, like many San Franciscans on…
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The Futurist NaturalistMar 4
79 Social Media Facts You Need To Know

79 Social Media Facts You Need To Know

Social media is an addiction.
Go to the profile of Jeff Bullas
Jeff BullasMar 17
This Is Why Most Companies Can’t Sell

This Is Why Most Companies Can’t Sell

Back in late 2011, my company was still focused primarily on selling website design to small businesses in my hometown area. We were…
Go to the profile of Joshua Davidson
Joshua DavidsonMar 18
Brands Kicking Ass at Marketing Right Now

Brands Kicking Ass at Marketing Right Now

Breaking down my favorite campaigns of 2016 so far
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Diana SmithMar 13
Latest
Is your Brand an A-hole?

Is your Brand an A-hole?

It’s all about congruency.
Go to the profile of chris rubin
chris rubinMar 31
40 Available Domains to Consider Buying Between 3:38 and 4:38 AM

40 Available Domains to Consider Buying Between 3:38 and 4:38 AM

So I got up early this morning…
Go to the profile of David Smooke
David SmookeApr 1
Relationship Marketing: The Present and Future of Your Business

Relationship Marketing: The Present and Future of Your Business

Guess what? Your business isn’t about you. After months or even years of building a brand and chasing down leads, you’re faced with a stack…
Go to the profile of Hendrik de Vries
Hendrik de VriesMar 30
Featured
An Investment Thesis: Applied Machine Learning & The Future of Marketing

An Investment Thesis: Applied Machine Learning & The Future of Marketing

This post is a general overview of my thoughts on the future of marketing technology. For a more exhaustive and quantitative analysis of…
Go to the profile of ranee
raneeJul 16, 2015
The 3 Reasons Why Engineers Should Learn How To Sell

The 3 Reasons Why Engineers Should Learn How To Sell

By Elias Torres, Founder and CTO at Driftt
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General CatalystDec 4, 2015
7 ways to find Investors while raising money for the first time

7 ways to find Investors while raising money for the first time

A lot of times, entrepreneurs face difficulty in arriving at the list of Investors they should approach while raising money for the first…
Go to the profile of ShotPitch
ShotPitchOct 28, 2015
Dear San Franciscan,

Dear San Franciscan,

You are the homeless 80 year old dad on Market street, drunk at 6 AM, screaming at the wall
Go to the profile of Jessica Semaan
Jessica SemaanJan 11
Social Media Kills Creativity!

Social Media Kills Creativity!

But does it really?
Go to the profile of Sven Fielitz
Sven FielitzDec 28, 2015
Latest
Four Companies to Add to the High Growth B2B Stack

Four Companies to Add to the High Growth B2B Stack

Don’t sleep on these approaching shifts in the B2B tech marketing budget.
Go to the profile of David Smooke
David SmookeMar 29
Monday — Caspardavidfriedriching

Monday — Caspardavidfriedriching

Monday ¶ Caspardavidfriedriching
Go to the profile of Martino Pietropoli
Martino PietropoliMar 27
Featured
How “ART + marketing” Got 6,000 Subscribers in 6 Months

How “ART + marketing” Got 6,000 Subscribers in 6 Months

And 6 Tips to Help You Do the Same
Go to the profile of David Smooke
David SmookeDec 21, 2015
Featured
The Growth Team Reading List

The Growth Team Reading List

The reading list below is copied from Shopify’s internal wiki. Hope you, like others on the team, will find the reading useful.
Go to the profile of Craig Miller
Craig MillerNov 9, 2015
Lean vs Design Thinking

Lean vs Design Thinking

A Product Manager’s thoughts and findings.
Go to the profile of Greig Cranfield
Greig CranfieldAug 5, 2015
Latest

How We Chose Our Marketing Firm’s Website Building Software

the striking logic & aesthetic gut decision making that drove us to what we chose & why.By John Marshall & David Smooke ¶ If you’ve got a business — or a heartbeat, for that matter — you’ve got a story to tell. It goes without saying that a good website is one of the most important mediums we use to tell the world about ourselves, but in spite of that, websites are too often thrown together on impulse, and it can be too easy to reach for the nearest, trendiest software without really thinking about what’s best for you and your message.
Go to the profile of ArtMap Inc.
ArtMap Inc.Mar 25
Featured
20 years of craigslist, a reflection by an old-school nerd

20 years of craigslist, a reflection by an old-school nerd

Sunday school, over fifty years ago, I learn that I should know when enough is enough…
Go to the profile of craignewmark
craignewmarkFeb 25, 2015
Trending
Get 500,001 Stats On Medium In 29 Days!

Get 500,001 Stats On Medium In 29 Days!

The lifeblood of quality writing is stats. When you sit down at your computer to pen an article, or even just to outline a story, the first…
Go to the profile of Morgan Rock Loehr
Morgan Rock LoehrMar 4
On Product Debt

On Product Debt

There are 2 kinds of product debt. Product Managers need to make time to pay down both.
Go to the profile of Paul J
Paul JMar 9
How I gained 2.5k% Twitter impressions in a weekend

How I gained 2.5k% Twitter impressions in a weekend

My girlfriend and I are running a blog called StylebyFourFifteen. It’s a his + hers fashion and lifestyle blog where we document what we do…
Go to the profile of John Leonard De Guzman
John Leonard De GuzmanMar 15
The 3 Reasons Why Artists Don’t Make a Living Off Their Art (and how to avoid them).

The 3 Reasons Why Artists Don’t Make a Living Off Their Art (and how to avoid them).

There are three core reasons (within the artist’s control) why an artist fails to make a living off of their craft. You might think there…
Go to the profile of Rick Kitagawa
Rick KitagawaMar 3
Latest
How Reddit is launching the careers of unknown artists

How Reddit is launching the careers of unknown artists

By Simon Owens
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Simon OwensMar 24
Featured

Writing is Therapy.

Like the act of stretching your muscles, the process is worth it. You may find yourself at times not anticipating the exercise, but you…know it is good for you. Keep the end satisfaction in mind to initiate the act of writing. Soon your mind will follow and you will enjoy the practice throughout the entire process. ¶ As much as I can, I write what I am thankful for and how much I have grown as an individual. This has been a wonderful practice first thing in the morning. ¶ My latest reflection is that I am thankful for hardships.
Go to the profile of John Fitch
John FitchOct 14, 2015

A Very Simplified + Formulaic Way To Get Press For Your New Startup

I wrote a post last week that had some legs called “A Very Simplified + Formulaic Way To Raise Your Seed Round.” This week I caught up with…a friend who is launching her startup soon and looking to learn the dark arts of getting press in the tech world. Having been around the block with various companies and my own, I’ve learned a thing or two about how to do this effectively. ¶ Before we begin, a few disclaimers: ¶ Getting Press Will Not Solve Your Problems ¶ If you think that getting covered on TechCrunch and other outlets is going to “make” your company, you are wrong.
Go to the profile of Alexander Taub
Alexander TaubOct 27, 2015

Your Startup Shouldn’t Sell To Everyone

People are scared of niching down and targeting a small audience at first because they fear they are losing out on potential customers…. They fear that it wouldn’t be worthwhile if they didn’t try to capture as much of the market as possible. Investors want a giant return, they want to shoot for the moon. But if you look at any successful product, you’ll find that they started small and grew concentrically from that center. ¶ Facebook started with Harvard students and remained college only for a long time. Twitter started in SXSW.
Go to the profile of Karolis Dzeja
Karolis DzejaOct 12, 2015

How to bootstrap your way into becoming a VC

By boris, August 31, 2015One of the most common questions I get is “How can I become a Venture Capitalist?” I suppose this is because to many people, being a VC is a coveted position: you control large amounts of money and can pick and choose where that capital goes. [But let me tell you that the VC business is also much tougher than anybody imagines from the outside] ¶ The traditional career path in venture capital has been around for decades.
Go to the profile of Boris Wertz
Boris WertzSep 17, 2015

I don’t need a business co-founder, I need an API broker.

It is this time of the year again, applications for Y Combinator are open and I can’t apply. I have a startup with traction, a 22…% conversion rate from visits to sign up, some revenue, 9000 users growing every day and users love my product. But I am a “hacker” and I am on my own. According to the perfect startup team, I would need a “hipster” and a “hustler” or in other words, a designer and a business guy. I looked for a business co-founder for a few months but I gave up because nobody seems to be the right fit. There are many reasons why I can’t find anybody: ¶ I am a bit old (35) and teaming up with somebody younger…
Go to the profile of Cyril Gaillard
Cyril GaillardSep 20, 2014

The New Merchant Class: A primer on next century’s politics

If you were unfortunate enough to be British before the 16th century, chances are you were a serf.1492–1789 ¶ If you were unfortunate enough to be British before the 16th century, chances are you were a serf. You farmed land owned by your local lord, lived a short, mucky life and were taxed heavily for the privilege. ¶ Serfs were the engine of the feudal system. One step up from slaves, they had very few rights, no political representation, and in many cases were prohibited from travel. Don’t like the thought of subsistence farming?
Go to the profile of Daniel Imrie-Situnayake
Daniel Imrie-SitunayakeSep 29, 2015

How I killed my startup hours before closing a seed round

“What details should we use for the final closing documents” is something that every entrepreneur wants to hear. I’d been working on a new…idea for over 6 months, had a great team lined up and was on the eve of closing a $1.5M seed round with some of the best investors in the world including Brad Feld (Foundry Group) and a small collection of amazing angels. And then I killed the idea. Below is the note I sent to my would-be investors. ¶ I take my responsibility as a CEO very seriously and would only accept your capital when I had a damn good, defensible plan on the best ways to spend it to achieve success and at this point, I do…
Go to the profile of T.A. McCann
T.A. McCannOct 24, 2015

Who I’ve Been On Social Media

My social media journey reeks of change. This is who I’ve been:1) The Skeptic. In true hipster fashion, I went off the grid and deleted all my social media. I thought I was wasting my time with it. But I was sucked back in because of fomo. And once I was back on the grid, it took me a while to recognize that social media was making a positive impact. ¶ 2) The Bystander. I’ve been in this role the majority of my social media life. The Bystander is present on social media, but doesn’t take part in the action.
Go to the profile of Nick Carlson
Nick CarlsonNov 3, 2015

Dear CA Department of Corrections,

Fuck you. Really, fuck you. My [single]mom is a prison teacher. She has relocated many times[often in the middle of nowhere with harsh…climates] to places where she has no friends/family/support just so she can continue supporting herself and making sure that I’m taken care of. She risks her life every day walking into a place where people regularly get stabbed just feet away from her. She is helping rehabilitate convicts that at one point will come back into society. She is doing work that makes a significant impact in the lives of people that really need it.
Go to the profile of Isis Anchalee
Isis AnchaleeNov 1, 2015
Trending
The Miracle of Morning pages

The Miracle of Morning pages

It would take you less than an hour to read this “mini” book. The Miracle of Morning Pages by Julia Cameron. You should read it, it changed…
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Loic Le MeurFeb 27
How to Write a Book on a Topic You Know Nothing About

How to Write a Book on a Topic You Know Nothing About

7 lessons I learned writing Car Dog Millionaire
Go to the profile of Michelle Lenzen
Michelle LenzenMar 13
#GaryVeeEffect and getting 500 views on Medium

#GaryVeeEffect and getting 500 views on Medium

A couple days ago, Gary Vaynerchuk retweeted my post on twitter. Here’s what happened and how I got 500 views on my post with just one…
Go to the profile of John Leonard De Guzman
John Leonard De GuzmanMar 18
A Donut For Sean Price

A Donut For Sean Price

I met Sean Price in person twice. Nah, we wasn’t recording a record together or nothing. Nah, I wish. No, I did not know Sean Price. If…
Go to the profile of Joel Leon.
Joel Leon.Mar 17
Snapchat Custom Filters, Game Changer for Marketing

Snapchat Custom Filters, Game Changer for Marketing

You know that feeling when you’re presented with something new… something that totally blows your mind and suddenly you become mildly…
Go to the profile of Tyler Smith
Tyler SmithMar 10
Monday — At the post office

Monday — At the post office

Monday ¶ At the post office
Go to the profile of Martino Pietropoli
Martino PietropoliMar 20
Five Hours With Gary Vaynerchuk

Five Hours With Gary Vaynerchuk

On Friday, March 4th, fellow Infusionite, Derek Solomon and I got a dream opportunity to handle the logistics for Gary Vaynerchuk at…
Go to the profile of Christina Kehoe
Christina KehoeMar 6
Latest
What is UX Design?

What is UX Design?

It’s a question that I get asked almost every time I tell people what I do for a living; so what exactly is UX design?
Go to the profile of Katie Mellor
Katie MellorMar 20

Content ownership will be on full display as people of the platform become people of their own…

studio — while maintaining the content distribution partnership advantage with the platform — and they just may incubate their talent to…studio — while maintaining the content distribution partnership advantage with the platform — and they just may incubate their talent to the point where they no longer need the studio… Following the logic of the “essentially” quote, “Matter is going to be for digital storytellers what HBO and Amazon Studios are for TV makers, or what the best incubators are for startups…” Startups outgrow their incubators, but the Sopranos and Inside the NFL never outgrew HBO.
Go to the profile of David Smooke
David SmookeMar 21
ART + marketing Episode #1: Rise of the Rant [Podcast]

ART + marketing Episode #1: Rise of the Rant [Podcast]

ArtMap Inc. summarizes what’s trending on Medium
Go to the profile of ArtMap Inc.
ArtMap Inc.Mar 17
1,000,000 miles scooted. As of today.

1,000,000 miles scooted. As of today.

This is how we change Climate Change: With electric vehicles for everyone.
Go to the profile of Michael Keating
Michael KeatingMar 15
Why I Love Twitter

Why I Love Twitter

This has been an interesting week at a company that has its share of interesting weeks. When the storm around you reaches full fury it lays…
Go to the profile of Jeremy Rishel
Jeremy RishelJan 29
Our Experience Creating Bullshit Free Company Values

Our Experience Creating Bullshit Free Company Values

Writing about company values is really hard. If you’re at all like me, you’re a bit skeptical about putting the words company and values…
Go to the profile of Paul Quigley
Paul QuigleyMar 10
The rise of the YouTube video essay

The rise of the YouTube video essay

To understand how J. Matthew Turner ended up creating a viral YouTube essay arguing that Daniel LaRusso, the young hero of the 1984 film…
Go to the profile of Simon Owens
Simon OwensMar 10

9 Clickbait Headlines for the Soul (You Won’t Believe Number 7!)

This Adorable Little Girl is So Brave Because If I Had Her Life I Would Have Already Offed MyselfWait Until You See Where Your Favorite Child Stars’ Missing Limbs Are Now ¶ Ten Ways to Finger Your Own Ass (Number Six Made My Wife Leave Me) ¶ Watch What Happens When a Wall Street Analyst Begins Treating His Cleaning Lady Like She’s a Person ¶ This Popular Hardcore Drug That Rhymes With “Track Tocaine” Might Be Making You Sick ¶ This Man Morphed Into a Giant Reptilian Creature for His Wife’s Birthday.
Go to the profile of Ellie Guzman
Ellie GuzmanJan 31

Clickbait Headlines Vol. II: 2 Fast 2 Clickbait

Five Sexy Ways to Tell Your Boyfriend He’s Not Your Real DadThis Man Drew a Face on His Thumb and What Happened Next is Devastating ¶ My Yoga Instructor Has Huge Balls and This is How I Found Out ¶ Clever Life Hack Helps Mom Successfully Abandon Her Kids at Mall ¶ Viral Video Shows Two Cartoon Characters Waiting for Godot ¶ Five Mind-Blowing Sex Tips for People Who Are Just Not Into It Anymore, Brad ¶ Quick Ten-Minute Easy Recipes for that Acid from Breaking Bad that Melts People’s Bodies ¶ Ten Ways to Stroll Through BevMo!
Go to the profile of Ellie Guzman
Ellie GuzmanMar 3
10 Thoughts You Have When You’re About to Reach 1k Medium Followers

10 Thoughts You Have When You’re About to Reach 1k Medium Followers

Give me the “k”. Just hand it over and no one gets hurt. Give it to me
Go to the profile of Ellie Guzman
Ellie GuzmanMar 7
3 Reasons Why It Is Time to Onboard Users with GIFs

3 Reasons Why It Is Time to Onboard Users with GIFs

Our entertainment website, MashTime, recently introduced a GIF-based onboarding with great success.
Go to the profile of Thomas Øvestad
Thomas ØvestadMar 6
3 Lessons From The Creators of SERIAL

3 Lessons From The Creators of SERIAL

What I learned about weakness, vulnerability, and honesty from two kickass women
Go to the profile of Tria Chang
Tria ChangMar 7
Creating a website is easy, doing it right is hard.

Creating a website is easy, doing it right is hard.

Due to the rise of website builders like Squarespace, Weebly, Wix etc… people start seeing this industry as a commodity:
Go to the profile of Alexandru Giuseppe Ispas
Alexandru Giuseppe IspasApr 20, 2015
Trending
On Wine. A tragedy.

On Wine. A tragedy.

The biggest crime against wine lovers today
Go to the profile of Ryan Opaz
Ryan OpazJan 21
A living list of product management resources

A living list of product management resources

Sorting through books, blogs, tweets & videos so you don’t have to.
Go to the profile of Alex Haar
Alex HaarOct 30, 2015
What Street Artists Can Teach Us About Marketing

What Street Artists Can Teach Us About Marketing

I’m a sucker for street art. I’m not really sure why that is.
Go to the profile of Lyle McKeany
Lyle McKeanyMay 13, 2014
Cat herding 101: A guide to leading creative teams for unofficial project leads.

Cat herding 101: A guide to leading creative teams for unofficial project leads.

Seven principles to help make you more successful, told in cats.
Go to the profile of Zac Halbert
Zac HalbertDec 18, 2015

Putting out the Twitter trashfire

Tonight I’m drinking and talking about ways Twitter could be less of a shitheap.Allow users to mute all replies from a tweet. This is so basic. I can do this anywhere else. It’s a client-side option, not server-side. Add a new piece of metadata and a new API call. Fucking done. So easy. Very few engineering hours would need to be put into this. ¶ Add an account option to verify a unique phone number. This functionality already exists. Twitter knows if an account has a unique phone number attached because this is required for any account that has created an account in the…
Go to the profile of Randi Harper
Randi HarperFeb 13
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