From adidas to art: the unexpected journey of Yousef Hammoudah, Executive Director of Fotografiska Berlin

In this interview, we speak with Yousef Hammoudah, the Executive Director of Fotografiska Berlin, about his unique journey from brand-building and community development at adidas to leading a contemporary museum of photography, art, and culture.

We discuss various topics, such as exclusivity in the art world, Fotografiska Berlin’s distinct qualities, building diverse teams, and advice for prospective employees. Yousef provides insights into his daily…