Why ARTBLOC Sells Ownership of Artworks For Just $8

ARTBLOC
ARTBLOC
Published in
3 min readJan 14, 2020

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Q: What do the following artworks have in common?

Henri Matisse “Odalisque” sold at Christie’s for $80.8 million USD

Henri Matisse, “Odalisque” (1923)

Claude Monet “Nymphéas en fleur” sold at Christie’s for $84.7 million USD

Claude Monet, “Nymphéas en fleur”

Pablo Picasso “Young Girl with a Flower Basket sold at Christie’s for $115 million USD

Pablo Picasso, “Young Girl with a Flower Basket” (1905)

A: The fact that one couple is responsible for purchasing all these incredible works!

The Collection of Peggy and David Rockefeller

Peggy and David Rockefeller in May 1973

A grandson of John D. Rockefeller, who was widely considered as the wealthiest American of all time and the richest person in modern history, Peggy and David have continued their family’s long legacy of philanthropy through fundraising for charities and donating their art collection to the MoMA.

In the spring of 2018, all estate proceeds from the sales of their vast collection were given to benefit selected charities that Peggy and David supported in their lifetime.

“Eventually all these objects which have brought so much pleasure to Peggy and me will go out into the world and will again be available to other caretakers who, hopefully, will derive the same satisfaction and joy from them as we have” — David Rockefeller

In the same way,

ARTBLOC’s objective is to sponsor the art market through a fractionalized ownership sale method — so that the joy of seeing artworks is shared and expanded with more audiences. ARTBLOC is an Art-Blockchain project that utilizes the sale of an artwork’s fractionalized ownership, selling its possession by dividing 1/n titles per piece.

The company is offering two latest artworks of David Hockney, each sold at just $8 USD/per piece! Link to purchase: https://artbloc.io/david_hockney

About ARTBLOC

Opening up art investment for all, ARTBLOC enables micro-art investment by tokenizing the fractionalized ownership of masterpieces. ARTBLOC serves as a community for sharing art world information and critiques as well as a platform for art investment. ARTBLOC aims to drive the growth of the art market in general and support the artists, ultimately bringing art to our everyday lives.

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