Air Jordan 1, 1985
The best sneaker of the year.
Got it, we all love sneakers. But what we know today would not be possible without the explosion that the Air Jordan 1 caused after its release. No matter how many silhouettes have been released before and after, 1985 for sneakers is year zero, there is no discussion of that.
Nike couldt’n have a better marketing strategy: Michael Jordan, great player, the NBA banned footwear in games for its colors red, black and white and the feedback of pop culture. After release the Air Jordan 1, appariece in film “She’s Gotta Have It”. This changed the game for ever.
The Air Jordan 1 High OG, is the best sneaker of the year 1985. No matter what you think, this is the begining of the sneakeculture.
Peter Moore is the Nike’s creative who led yhe desing of the first Air Jordan sneaker, the wings logo and the Nike Dunk. The deal between Jordan and Nike was signed in $2.5 Millons over five years, along with the agreement that Jordan woud receive a 25 percent royality for every Air Jordan sneaker sold. The price retail originally was $65. It is the best deal between a NBA’s player and corporation.
This beatiful sneaker need a space into your room, don’t forget, it is 1985 and the sneaker culture is just begining.
